Director of Marketing

The Chesterton Society is seeking a Director of Marketing to drive enrollment growth and national visibility during a period of accelerated expansion. This role operates at the intersection of local school experience and national strategy, developing and executing targeted campaigns that support school growth and expand the reach of the Chesterton brand.

About the role

This position requires a marketer who knows how to build demand in practical terms—defining the message, launching campaigns, and improving results over time. It calls for sound judgment, disciplined execution, and ownership of outcomes. As growth accelerates across the Chesterton Society and the Chesterton Schools Network, we seek talented individuals energized by our mission and eager to contribute to the future of Catholic, classical education.

Devote working time to the mission of evangelization that is the Society of G. K. Chesterton, including daily prayer and personal advancement of Chestertonian virtues: charity, joy, learning, and continuous conversion.

Responsibilities

• Develop and execute focused marketing campaigns tied to enrollment growth and donor acquisition goals
• Generate qualified leads for new school startups and support enrollment marketing for existing schools
• Track cost per lead, conversion rates, and campaign ROI
• Build and manage digital campaigns across email, social media, and paid channels
• Produce compelling content that highlights school outcomes, alumni stories, and mission impact
• Maintain brand consistency across all platforms and materials
• Support national announcements, media engagement, and major initiatives
• Create marketing toolkits and resources for member schools
• Monitor website performance and improve user pathways to inquiry and giving
• Partner with Advancement to support fundraising campaigns and giving society growth
• Produce monthly performance dashboards with clear metrics and recommendations

Requirements

• 3+ years of experience in marketing, demand generation, or brand management
• Demonstrated success driving measurable growth through digital campaigns
• Strong understanding of lead funnels, conversion optimization, and analytics
• Experience managing content calendars and campaign timelines
• Proficiency with marketing automation platforms and CRM integration
• Experience with Canva from a graphic design and platform management perspective
• Ability to interpret data and adjust strategy based on performance
• Strong written and verbal communication skills
• Entrepreneurial mindset with a bias toward results
• Ability to collaborate across departments and support local school leaders
• Deep alignment with the Catholic faith and the mission of evangelization through education
• Faithfulness to the Magisterium of the Catholic Church in accord with our canonical status as a private association of the Christian faithful

Preferred Qualifications

• Experience in education marketing or nonprofit growth environments
• Experience with HubSpot platform
• Background supporting multi-site or network-based organizations
• Experience with paid media strategy and A/B testing
• Graphic design or video storytelling capability
• Familiarity with education freedom policy environments