Director of Marketing
Reporting to the CEO, the Director of Marketing will be the steward for all things Brand at First Aid Beauty. This role requires an innovative and forward-thinking mindset with exceptional capabilities to deeply connect with consumers and build executable campaigns against insights, in line with the brand’s purpose.
About the role
The Director of Marketing will lead and develop an inclusive, high-performing team that collaborates effectively and executes with excellence. This role oversees an organization inclusive of Global Product Development, Regional Brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing, and Consumer Engagement. The Director will ensure continued growth for First Aid Beauty by developing key strategies to gain new consumers, build brand love, and launch award-winning products that grow the category. This is a critical leadership role both internally and externally, interfacing with key industry partners, press, media, and retail customers.
Responsibilities
- Refine and re-invigorate the brand story and its positioning through new product formulations, creative assets, etc.
- Crystallize the brand vision and develop a bold brand-centric strategy that articulates a specific brand voice and positioning to modernize the brand.
- Oversee teams across multiple functions, ensuring effective collaboration in support of flawless orchestration in North America and abroad.
- Ensure clear vision around brand purpose and brand ambition, maintaining the integrity of First Aid Beauty’s brand identity across all consumer touchpoints.
- Lead the Global Product Development organization, enabling award-winning new product development true to the brand’s anatomy while ensuring global product compliance.
- Work hand-in-hand with the Director of Creative to ensure the in-house creative design studio produces consistent on-equity creative content across all touchpoints.
- Understand customer behavior and expectations to anticipate consumer needs and design programs and messaging that resonate and connect authentically.
- Understand the media landscape and think forward for future media models that can enable a competitive advantage for First Aid Beauty.
- Understand the global retail landscape to design marketing and customer acquisition/retention strategies to grow the brand and meet sales and profit targets.
- Manage P&L and build a well-thought-out budget, adapting and optimizing in support of profit targets.
- Oversee the analysis of customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Liaise with corporate partners and leaders to learn and share best practices.
- Be the face of the brand to industry press/media and role model the brand equity to external stakeholders.
Requirements
- 10+ years’ experience in marketing or brand management with exposure to key cross-functional partners (e.g., finance, operations, legal, HR) and experience across brand fundamentals (media, PR, creative, product development).
- Previous beauty (preferably skincare) and consumer packaged goods experience required.
- Bachelor's degree in Business, Marketing, Communications, or equivalent is preferred.
- Strong knowledge of global markets and management of global brand programs.
- Demonstrated people leadership experience with proven ability to grow and develop outstanding talent.
- Experience building multi-year strategic plans.
- Proactive and entrepreneurial mindset; experience across large corporations as well as small businesses is preferred.
- Strong analytical skills with the ability to make data-driven decisions and a solid understanding of market research and data analysis methods.
- Located in Boston (preferred) or NYC with ability for travel ~30% annually.
- In-office requirement of 2-3 days per week at both sites.
Pay
Starting salary range: $144,000.00 - $190,000.00 per year. Total rewards include salary + bonus (if applicable) + benefits.
Schedule
Full time, with an in-office requirement of 2-3 days per week.