Sr. Director of Digital Product Management
Position Overview
The Sr. Director of Digital Product Management is accountable for defining, implementing, and measuring strategic initiatives and continuous improvement for Brunswick brands’ Consumer and Dealer facing digital experiences across the enterprise. This includes brand web sites, D2C and B2B Ecommerce experiences, and native apps.
Essential Functions
Own the digital experience annual roadmap planning and budgeting process across Brunswick’s four divisions and enterprise digital experiences, coordinating with business stakeholders and IT delivery leadership to ensure teams are adequately funded and staffed to deliver to business expectations.
Define and own a cohesive digital experience strategy across Brunswick’s brands and digital experiences, inclusive of consumer prospecting, channel partner, membership, and B2C and B2B ecommerce digital experiences.
Engage in stakeholder management, communication, PMO updates, and priority coordination across Brunswick’s brands, divisions, and corporate organizations; own and delegate these stakeholder relationships as necessary.
Manage the ongoing execution of Brunswick’s digital experience roadmap, improving web properties and optimizing lead generation and sales performance aligned with division and brand goals.
Support marketing campaigns, product offerings, promotions, upsells and other brand digital experiences as needed.
Work closely with Enterprise Marketing COE to ensure alignment with marketing strategy.
Define and support the agile digital product management process from idea generation, discovery, and validation to testing and launch.
Example projects include Dealer Experiences, boat building and configuration, VR/CGI and AI driven experiences to support omni-channel selling.
Research and analyze industry trends and maintain knowledge of emerging technologies to work with cross-functional teams (technology and marketing) for next generation digital functionality.
Work with the digital experience operations team to maintain a testing roadmap, including a variety of test designs with clear and measurable business objectives.
Test design competencies include UX, A/B testing and multivariate testing.
Lead bi-weekly sprint demos and release notes to ensure high visibility to product enhancements and ensure product presentation is aligned with marketing message and brand standards.
Elevate potential issues, where appropriate.
Manage Release Calendar and site merchandising schedules to ensure deadlines are met.
Partners with Director of User Experience to ensure digital experience validation.
Builds UX use-case scenarios, page mock-ups, requirements docs, and functional specifications.
Acts as liaison with Enterprise Marketing, Brand Marketing, IT and Operations to ensure projects are on budget and on schedule.
Works with Analytics team to enhance digital product scorecards and website tagging based on evolving business needs.
Support other digital initiatives, as assigned.
Required Qualifications
Bachelor's degree in STEM; Master’s degree and/or PMP preferred
Next Never Rests: the ideal candidate exhibits a sense of urgency that is contagious; is organized & detail oriented
At least 7 years of digital product management and leadership experience
Knowledge of Web Analytics report suites such as Google Analytics, Adobe Analytics
Strong analytical, problem solving, marketing, teamwork, and communication skills, as well as be detail oriented and extremely organized
Forward-thinking, resourceful and curious, with the ability to work across different departments
Able to organize and prioritize workload to meet deadlines, make timely decisions, anticipate problems and provide creative solutions
Proven project management experience essential
Understanding of both back-end technology and front-end design issues for digital experiences including ECommerce; Adobe Experience Manager, Adobe Commerce/Magento experience a plus