Sr Director Marketing, External Engagement--HIV Prevention

Job Description

Gilead Sciences is seeking a dynamic and experienced professional to join our team as a Key Account Manager for HIV Prevention. This role will focus on defining and leading the external engagement strategy and multi-dimensional marketing plan aligned with U.S. HIV prevention brand goals.

• Define and lead the external engagement strategy and multi-dimensional marketing plan aligned with U.S. HIV prevention brand goals.
• Build demand and credibility for Gilead PrEP products through meaningful engagement with thought leaders, experts, and organizations across diverse healthcare provider (HCP) audiences who prescribe or should consider prescribing PrEP.
• Effectively direct and oversee multiple projects and priorities like peer-to-peer programs, speaker bureaus, advisory boards, congress activities, and educational initiatives.
• Empower team to translate scientific, clinical, and market insights into clear objectives and compelling HCP-focused content.
• Identify, develop, and manage strategic partnerships with external experts and organizations to support short-term and long-term brand strategies.
• Maintain relationships with key opinion leaders, key accounts, and medical associations.
• Evaluate and evolve current approaches and systems (as needed).
• Design and deliver presentations to a range of internal stakeholders and external audiences.
• Expertly command and demonstrate a track record of pharmaceutical communications across various channels.
• Contribute to annual local strategic plan and lead team in tactical planning aligned with brand objectives and educational priorities.

About the Role

This role is responsible for defining and leading the external engagement strategy and multi-dimensional marketing plan aligned with U.S. HIV prevention brand goals. The candidate will build demand and credibility for Gilead PrEP products through meaningful engagement with thought leaders, experts, and organizations across diverse healthcare provider (HCP) audiences who prescribe or should consider prescribing PrEP.

Responsibilities

• Define and lead the external engagement strategy and multi-dimensional marketing plan aligned with U.S. HIV prevention brand goals.
• Build demand and credibility for Gilead PrEP products through meaningful engagement with thought leaders, experts, and organizations across diverse healthcare provider (HCP) audiences who prescribe or should consider prescribing PrEP.
• Effectively direct and oversee multiple projects and priorities like peer-to-peer programs, speaker bureaus, advisory boards, congress activities, and educational initiatives.
• Empower team to translate scientific, clinical, and market insights into clear objectives and compelling HCP-focused content.
• Identify, develop, and manage strategic partnerships with external experts and organizations to support short-term and long-term brand strategies.
• Maintain relationships with key opinion leaders, key accounts, and medical associations.
• Evaluate and evolve current approaches and systems (as needed).
• Design and deliver presentations to a range of internal stakeholders and external audiences.
• Expertly command and demonstrate a track record of pharmaceutical communications across various channels.
• Contribute to annual local strategic plan and lead team in tactical planning aligned with brand objectives and educational priorities.

Requirements

Must possess a demonstrated ability to define and lead the external engagement strategy and multi-dimensional marketing plan aligned with U.S. HIV prevention brand goals. Must effectively direct and oversee multiple projects and priorities like peer-to-peer programs, speaker bureaus, advisory boards, congress activities, and educational initiatives. Must empower team to translate scientific, clinical, and market insights into clear objectives and compelling HCP-focused content. Must identify, develop, and manage strategic partnerships with external experts and organizations to support short-term and long-term brand strategies. Must monitor the evolving HIV prevention landscape and proactively identify areas of strategic opportunity. Must lead cross-functional collaboration with Medical, Legal, Regulatory, Compliance, Sales, Analytics, and Marketing teams. Must define KPIs, measure performance, and optimize programs based on data and insights. Must manage agency partners, vendors, and multiple marketing budgets to ensure on-time, on-budget delivery. Must ensure all activities meet regulatory, legal, and internal compliance standards. Must establish and maintain relationships with key opinion leaders, key accounts, and medical associations. Must evaluate and evolve current approaches and systems (as needed). Must design and deliver presentations to a range of internal stakeholders and external audiences. Must have expert command and demonstrated track record of pharmaceutical communications across traditional and non-traditional channels. Must contribute to annual local strategic plan and lead team in tactical planning aligned with brand objectives and educational priorities.

Qualifications

• 14+ Years with BS/BA OR 12+ Years with MS/MA or MBA
• Bachelor’s degree with 12+ years of experience; advanced degree (MBA, MS, PhD) preferred
• 10+ years of pharmaceutical or biotech marketing experience, preferably in preventative categories and/or with injectable products
• Proven ability to work well as part of a team
• Strong desire and ability to work in a fast-paced and dynamic environment
• Demonstrated ability to translate complex science into clear, compliant marketing strategies
• Proven track record of cross-functional leadership and external partnership development
• Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
• Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substance use. HIV or HIV adjacent experience is a plus.
• Experience managing and collaborating with agency partners is a must
• Strong communications skills and attention to detail; written, spoken, in presentations, etc.
• A track record of building new and maintaining partnerships, collaborating with strong influence & negotiation skills are required
• Strong project management skills and demonstrated ability to successfully execute complex initiatives
• Leverage launch experience and portfolio management preferred
• Ability to travel up to 30%

Skills

• Pharmaceutical Communications
• Marketing Strategy Development
• Project Management
• External Partnership Development
• Regulatory Compliance
• Collaboration and Teamwork
• Communication Skills
• Leadership and Coaching

Benefits

The salary range for this position is: $261,375.00 - $338,250.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.