Sr. Director, Integrated Marketing

What You’ll Own

• Enterprise GTM Strategy & Prioritization
• Define integrated GTM strategy across categories, channels, and moments to drive customer growth and new customer acquisition.
• Translate brand, category, product, and experience priorities into a single prioritized GTM plan aligned to growth goals and investment.
• Define how new customers enter the brand by category (acquisition on-ramps) and clarify category roles in acquisition.
• Build messaging frameworks and value propositions that resonate with first-time buyers and remain consistent across paid, owned, and on-site experiences.
• Own the portfolio of launches, campaigns, and seasonal moments; establish pacing and sequencing.
• Own performance readouts for new customer acquisition, demand, channel performance, and campaign effectiveness.

What This Role Owns / Does Not Own

• Owns: Integrated GTM strategy and prioritization for customer growth and acquisition; acquisition messaging frameworks and category on-ramps; campaign/moment portfolio decisions and pacing; weekly planning cadence; performance readouts; codified learnings.
• Does not own: Channel execution (paid media buying, CRM deployment, creative production, site operations); category ownership/P&L.