Sr. Director, Integrated Marketing and Communication

About the role

The Sr. Director, Integrated Marketing and Communications – HEYDUDE is responsible for shaping and delivering the marketing strategy for the HEYDUDE brand in the US across digital, wholesale, and retail channels. This role ensures a cohesive brand voice and strong connection between global brand strategy and market execution.

Responsibilities

• Lead the development and execution of marketing strategies in the US for the HEYDUDE brand that drive awareness, demand, and commercial results across channels and regions.
• Lead the departments of Social, Influencer, Talent, Integrated Marketing, and Media, assuring clear and aligned implementation of marketing tactics.
• Translate brand and business strategies into clear, actionable marketing plans and ensure alignment across brand, wholesale, retail, and digital touchpoints.
• Partner closely with the in-house Creative team to deliver compelling marketing assets that align to brand strategy and drive awareness and conversion.
• Collaborate with regional and channel marketing partners to ensure local execution ladders up to global brand priorities and seasonal GTM plans.
• Work cross-functionally with Product & Merchandising, Digital, Sales, to incorporate insights, calendar milestones, and performance data into marketing plans.
• Set KPIs and success metrics for integrated campaigns; monitor performance, share insights, and adjust strategies as needed.
• Manage budgets, processes, and timelines to ensure efficient execution while identifying opportunities to streamline operations and reduce friction.
• Lead, coach, and develop high-performing marketing leaders and teams; foster a collaborative, inclusive, and growth-oriented team culture.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent relevant experience.
• 12+ years of progressive marketing experience, preferably within a global, multi-channel consumer brand environment.
• 5+ years of people leadership experience, including managing managers or senior individual contributors.
• Strong experience in integrated marketing, including brand, wholesale, retail, and digital marketing.
• Proven ability to operate effectively in a highly matrixed, cross-functional organization.
• Experience partnering with creative teams and managing external agency relationships.
• Solid understanding of digital marketing, including paid media, influencers, organic social, and performance-based marketing.
• Strong business and financial acumen, with experience managing operating budgets and translating strategy into executional plans.
• Ability to analyze and synthesize consumer insights, performance data, and social analytics into actionable marketing strategies.
• Collaborative leadership style with strong communication skills and executive presence.
• Adaptability and comfort navigating ambiguity while driving results in a fast-paced environment.
• Consumer-centric mindset with a passion for brand building, innovation, and continuous improvement.

Qualifications

• Consumer-centric mindset with a passion for brand building, innovation, and continuous improvement.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and priorities simultaneously.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team.

Benefits

• Medical, dental, and vision coverage.
• Life and AD&D insurance.
• Short and long-term disability coverage.
• Paid time off.
• Employee assistance program.
• Participation in a 401(k) program that includes company match.
• Additional voluntary benefits.

Pay

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. The salary range for this role is $222,000 - $232,000.

Schedule

This role has been aligned to the Collaborator persona. This position is eligible to participate in a company incentive program. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.