Sr. Director, Global Integrated Marketing & Communications

Lead

Life Fitness / Hammer Strength is seeking a Senior Director of Global Integrated Marketing & Communications to lead our global brand and demand engine. This role sets the pace, connecting brand, product, and commercial strategy into one integrated system that drives growth across global markets.

About the Role

This is a hybrid position based out of our Global HQ in Rosemont, IL—M/F remote-based and T-Th are in-office collaboration days. The Senior Director, Global Integrated Marketing & Communications will:

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions

Requirements

The ideal candidate should have:

• 10 to 15+ years of marketing leadership experience in a global, matrixed environment
• Proven ability to build integrated campaigns that drive revenue
• Strength across brand, demand generation, and modern marketing ecosystems
• Proven experience leading and developing teams of 10 or more
• Skill at influencing senior and cross-functional stakeholders
• An analytical mindset with a bias for action and continuous improvement
• A passion for fitness, performance, and customer outcomes

Qualifications

Life Fitness / Hammer Strength is looking for someone who:

• Can lead at a global scale in a brand built on strength and performance
• Wants to shape how we connect with customers and drive growth
• Works with a team that raises the bar and delivers results

Benefits

At Life Fitness / Hammer Strength, we offer a comprehensive package of benefits for full-time team members, including:

• A 401(k) savings plan with 4% employer match
• Medical, dental, and vision insurance
• Paid time off, including 12 paid holidays throughout the calendar year
• Employee and dependent life insurance and supplemental life and AD&D insurance
• Health savings account, health care and dependent care reimbursement accounts
• Tuition assistance
• Employee discounts
• An employee assistance program that includes free counseling sessions

We also provide a competitive salary range of $195,500 - $238,100 annually, with the actual salary varying based on applicant's education, experience, skills, and abilities. The salary range is based on a primary work location of Rosemont, IL, and the actual salary may vary for applicants in a different geographic location.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply.