Sr. Director, Integrated & Brand Marketing

About the role

This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

• Own BambooHR’s brand positioning, messaging architecture, narrative strategy, and visual identity across all channels.
• Develop and execute integrated marketing campaigns designed to drive brand awareness, market consideration, and top-of-funnel demand generation.
• Establish and monitor brand health metrics including awareness, sentiment, share of voice, consideration, and emerging AI-search visibility.
• Partner with Product Marketing to align brand strategy with product value propositions, customer needs, and competitive differentiation.
• Lead enterprise content marketing strategy, editorial direction, and thought leadership initiatives to strengthen market credibility and audience engagement.
• Ensure campaign consistency and messaging continuity across brand, demand generation, nurture, and conversion programs.
• Own media planning and investment strategy across digital, social, video, audio, sponsorship, event, and emerging channels.
• Manage external agency relationships, including media, public relations, and international marketing partners, ensuring accountability for performance and outcomes.
• Serve as a key advisor to executive leadership on brand, market trends, AI-driven discovery, and marketing investment decisions.
• Foster a culture of innovation, accountability, collaboration, and measurable business impact across the marketing organization.

Success in the First 180 Days

• Activate and scale the refreshed BambooHR brand platform across major channels.
• Evaluate and optimize agency relationships and media investment strategies.
• Deliver integrated campaign plans aligned to annual company objectives.
• Strengthen collaboration and campaign handoffs between Brand, Product Marketing, Revenue Marketing, and Creative teams.
• Present strategic recommendations and performance insights to executive leadership.

What You Need to Get the Job Done

• 10+ years of progressive experience in brand marketing, integrated marketing, or related leadership roles.
• Proven experience building and scaling B2B SaaS, technology, or comparable growth-stage brands.
• Experience managing large-scale marketing investments exceeding $15M annually.
• Deep expertise in brand strategy, media planning, campaign development, content marketing, and demand creation.
• Strong understanding of modern media ecosystems, attribution models, audience strategy, and marketing analytics.
• Meaningful direct experience at or embedded within an advertising or media agency — sufficient to plan and buy media, push back on agency recommendations, and hold partners accountable to outcomes.
• Demonstrated AI fluency through changed practice, not stated belief: you or your team works materially differently because of AI tools — in campaign development, content production, audience research, or measurement — and you can show how.
• Demonstrated understanding of how AI systems surface and recommend software — and a track record of building content and brand programs that influence those outputs.
• Experience managing agency relationships and holding partners accountable to measurable business outcomes.
• Strong executive communication, presentation, and decision-making skills.

What Will Make Us REALLY Love You

• Experience within HCM, HR technology, or workforce management industries.
• Experience leading global or multi-region brand initiatives.
• Experience with sponsorship portfolio management and major event marketing programs.
• Experience presenting to executive leadership teams and / or boards of directors.

What You'll Love About Us

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace