Sr Director Global Marketing - Robotics
Role Summary
We are seeking an experienced Marketing Leader to own the Global Go-To-Market Strategy for NXP’s Robotics Solutions. This role is responsible for solution definition, product launches, and industry positioning, working closely with cross-functional stakeholders and global partners to accelerate adoption and market impact.
Key Responsibilities
- Go-To-Market Strategy
- Lead and execute the Global Go-To-Market Strategy for NXP’s Robotics Solution Portfolio
- Lead a Globally Distributed Marketing Team to ensure alignment on strategy and consistent execution
- Drive engagement and adoption across OEMs, ODMs
- Build Partnership in the robotic Ecosystem
- Solution Development & Launch
- Define, package, and launch End-to-End Robotics Solutions in close collaboration with Product Management, Engineering, Technical Marketing, and Marcom Teams
- Solution Messaging & Positioning
- Create clear and differentiated Solution Messaging and Positioning, effectively communicating technical value to both technical and business audiences
- Sales Enablement
- Create and deliver Sales Enablement Assets, including presentations, solution briefs, training materials, web content, and partner collateral
- Marketing Communications & Industry Presence
- Build industry awareness and Thought Leadership through blogs, webinars, podcasts, events, social media, and global PR campaigns
- Conduct local market and competitor analysis to guide NXP’s Robotics Strategy and positioning
- Represent NXP at trade shows, conferences, and key partner and customer engagements
Qualifications
- Experience & Technical Expertise
- 10+ years of experience in Product, Solution, or Industry Marketing within engineering-focused Software or Hardware companies
- Proven experience in Robotics or intelligent systems
- Leadership & Skills
- Demonstrated ability to combine Technical Expertise, Marketing Strategy, and Business Insights
- Proven success leading Complex Product Launches and GTM Initiatives in partner-driven ecosystems
- Excellent written and verbal communication skills, with the ability to translate complex technology into compelling value propositions
- Self-motivated leader with strong collaboration, influence, adaptability, and decision-making skills
- Education
- Bachelor’s degree or equivalent experience required
- Master’s degree or MBA preferred
Pay
The base salary range for this position is as mentioned below per year. We also provide competitive benefits, incentive compensation, and/or equity for certain roles.
Benefits
Company benefits include health. dental, and vision insurance. 401(k), and paid leave.
About NXP
NXP is an Equal Opportunity/Affirmative Action Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, NXP will provide reasonable accommodations for otherwise qualified disabled individuals.