Sr. Director, DTC Growth Strategy

Key Responsibilities

• Own the high-level ecommerce growth strategy for 3-5 of high-growth DTC brands, from acquisition through retention.
• Build and continuously optimize full-funnel growth plans that connect paid media, onsite CRO, merchandising, pricing, promotions, and lifecycle marketing.
• Identify revenue unlocks via landing pages, subscription programs, bundles and upsells strategies, etc.
• Partner closely with channel teams to ensure acquisition strategy aligns with on-site experience, conversion rates, and downstream profitability.
• Diagnose funnel performance using GA4, Shopify, platform data, and internal dashboards — and turn insights into clear, prioritized actions.
• Work with channel leadership testing roadmaps across creative, landing pages, offers, and site UX to systematically improve CAC, CVR, AOV, and LTV.
• Partner with Lunar’s tech team to identify key opportunities to deploy Lunar’s proprietary tech solutions as a solution to performance challenges.
• Data-Driven Optimization & Reporting
• Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals.
• Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization.
• Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance.
• Develop agency-wide performance reports, highlighting industry trends and growth opportunities.

Client Leadership & Strategic Influence

• Serve as the growth expert in client relationships, leading strategic conversations with founders, CMOs, and Heads of Growth.
• Push clients beyond surface-level optimizations by challenging assumptions and grounding decisions in data.
• Translate complex performance insights into clear narratives that drive confidence and buy-in.
• Set the bar for ecommerce strategy excellence across the agency, mentoring and leveling up Client Strategy and performance teams.

Skills & Qualifications

• 8+ years of experience in DTC ecommerce, growth, or performance marketing, ideally with CPG or subscription brands.
• Deep, hands-on understanding of the DTC ecommerce stack (Shopify, GA4, Meta, Google, email/SMS, CRO tools, attribution platforms).
• Proven track record of driving measurable growth across CAC, CVR, AOV, LTV, and revenue.
• Obsessive comfort with data — you know how to pull it, interpret it, and argue with it.
• Strong POV on what actually moves ecommerce performance vs. what just sounds good in decks.
• Familiarity with subscriptions, bundles, loyalty programs, and retention-led growth models.
• Strong instincts around merchandising, pricing strategy, and promo effectiveness.
• Experience designing or interpreting incrementality tests, MMMs, or advanced attribution models.
• Comfortable saying “this isn’t working” and backing it up with data.

Benefits

• Competitive salary.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options.
• Professional development and training opportunities.
• Inclusive and supportive work environment that values creativity and innovation.