Sr. Director, Communications - Flag Football

About the Role

TMRW Sports is seeking a strategic, creative, and media-savvy Sr. Director, Communications - Flag Football to lead communications strategy for its professional Flag Football league. This role will build and execute an integrated communications function from the ground up, helping establish the league's voice, elevate its profile, and drive awareness among fans, media, partners, athletes, and stakeholders. Reporting to the Vice President, Marketing - Flag Football, this leader will develop compelling narratives that bring the league's vision, athletes, teams, competition, and innovations to life while supporting league launches, key announcements, tentpole events, and ongoing business priorities.

Responsibilities

• Develop and execute the communications strategy for the professional Flag Football league, aligned with business objectives, marketing priorities, and brand positioning
• Build and evolve the league's storytelling platform, developing compelling narratives across competition, athletes, teams, partners, innovation, and fan engagement
• Lead day-to-day media relations efforts, cultivating strong relationships with sports, business, entertainment, and lifestyle media
• Drive earned media opportunities that increase awareness, credibility, and fan interest in the league
• Lead game day communications and media relations, directing national and local/in-market media engagement, press operations, stakeholder coordination, and real-time messaging to maximize league visibility and protect brand reputation
• Partner closely with internal teams including Marketing, Partnerships, Football Operations, Content, Social and others to ensure integrated messaging and execution
• Support executive communications, thought leadership, speaking opportunities, interviews, and media training for league leadership
• Serve as the communications lead for league launches, schedules, player announcements, events, milestones, and key business initiatives
• Develop and manage communications plans for sponsors, strategic partners, and other key stakeholders
• Lead crisis communications planning and issues management efforts in partnership with league and corporate leadership
• Manage external PR agencies, contractors, partners and communications budgets
• Build scalable communications processes, reporting, and operating rhythms as the league grows
• Monitor media coverage, industry trends, and emerging opportunities to strengthen league visibility and reputation

Requirements

• 10+ years of experience in public relations, communications, sports marketing, media relations, or related fields
• Proven experience developing and executing strategic communications programs that drive visibility and business results
• Strong network of media relationships across sports, business, and entertainment
• Exceptional written, verbal, presentation, and storytelling skills
• Experience supporting executive communications and high-profile stakeholders
• Demonstrated success managing media events, launches, announcements, and major communications initiatives
• Experience navigating sensitive issues and crisis communications situations
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Experience managing agencies, consultants, and external partners
• Ability to operate effectively in a fast-paced, evolving environment
• Ability to travel to host market for all Flag Football games

Preferred Qualifications

• Experience launching new brands, leagues, teams, properties, or consumer-facing products
• Experience in sports, media, entertainment, or a high-growth startup environment
• Familiarity with professional football and the evolving flag football landscape
• Experience building communications functions, processes, and playbooks from the ground up
• Experience supporting athlete, team, league, or sponsorship communications

You’ll Be Successful If

• You're excited by the opportunity to help build a professional sports league from the ground up
• You can translate complex business and sports initiatives into compelling stories that resonate with fans, media, and stakeholders
• You build trusted relationships quickly and influence effectively across diverse groups
• You thrive in ambiguity and can balance long-term strategy with hands-on execution
• You maintain high standards for writing, messaging, and attention to detail
• You bring a proactive, solutions-oriented mindset and remain composed under pressure
• You collaborate effectively across functions and foster alignment around shared goals

Benefits

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year
• Comprehensive health insurance options, including a 100% company contribution for employee coverage
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA, and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

About TMRW Sports

TMRW Sports (pronounced “tomorrow sports”) is focused on building modern approaches in sports, media, and entertainment. By creating new leagues for a new age, TMRW Sports, in partnership with established leagues like the NFL, PGA TOUR, and LPGA, is forging pathways and experiences for new generations of fans. TMRW Sports’ first project, TGL presented by SoFi, is a primetime team golf league in partnership with the PGA TOUR reaching 152 territories worldwide. Launching this fall, WTGL will feature teams of the world’s best women golfers in partnership with the LPGA. TMRW Sports is also developing men’s and women’s professional flag football leagues in partnership with the National Football League and 32 Equity, the NFL’s collective investment vehicle. Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance. For more, visit TMRWSportsGroup.com.