Sr. Director, Brand Communications

Job Overview

The Senior Director, Brand Communications develops and executes integrated communications strategies spanning brand and product storytelling, campaigns, media relations, executive positioning, and recognition programs. In close partnership with cross-functional teams, the Senior Director ensures cohesive, year-round communications that advance business objectives and strengthen brand reputation.

What You Will Do

• Lead and execute external communications strategies for major merchandising and marketing programs, supporting company growth and key initiatives including product launches, collaborations, vendor partnerships, seasonal campaigns, social impact campaigns and marquee tentpoles—driving meaningful media coverage.
• Lead insight-driven, integrated brand campaigns with a proven track record of delivering results.
• Develop and execute short- and long-term communications strategies for national and regional events and product launches.
• Monitor trends across earned, owned, and paid media to inform and evolve communications strategies.
• Leverage consumer communications to increase brand relevance, alignment, and affinity at the national, regional, and local levels.
• Serve as a company spokesperson and senior communications leader.
• Manage and negotiate budgets while consistently demonstrating the ROI and business value of communications.

Skills You Will Need

• Strategic Communications Leadership: Sets and leads comprehensive external communications strategies that drive measurable business impact and strengthen brand reputation.
• Consumer & Integrated Brand Communications: Leads integrated brand campaigns, product launches, collaborations, and cultural tentpole moments across earned, owned, and paid channels to build relevance and affinity.
• Reputation & Crisis Management: Protects and enhances brand reputation, exercising sound judgment and leading through high-pressure, time-sensitive issues.
• Executive Counsel & Media Relations: Advises senior executives on sensitive matters, serves as a spokesperson, and cultivates strong relationships with national and regional media and key influencers.
• Content & Narrative Development: Shapes compelling brand narratives across press materials, speeches, media assets, and digital platforms to ensure consistent, high-impact storytelling.
• Cross-Functional & Team Leadership: Partners effectively across internal teams and external agencies while leading and developing high-performing communications talent.
• Business & Industry Acumen: Demonstrates strong understanding of consumer brands and the retail landscape, aligning communications strategies to enterprise priorities and measurable outcomes.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• 10-15 plus years of experience in Communications, Media Relations, or a related field.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. Join us and help write the next chapter in our story - apply today!

About Macy’s

Macy’s, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. CORP00 This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.