Sr. Director, Brand Communications

Position Summary

The Sr. Director, Brand Communications will report directly to the Chief Marketing Officer and is accountable for leading the development, execution, and optimization of integrated PR and Communications strategies across multiple Markwins brands. This individual is responsible for shaping the entire PR and communications strategies across all media channels and ensuring that brand, product messaging, and content across all touchpoints are consistent, compelling, and aligned across every consumer touchpoint.

Essential Tasks, Duties, & Responsibilities

• Lead the development, implementation, measurement, and optimization of integrated communications and PR strategies across multiple brands
• Define the long-term communications vision, priorities, and annual strategic roadmap aligned with business objectives
• Partner with executive leadership and cross-functional teams to ensure communications strategies support enterprise priorities and commercial goals
• Create and oversee media materials and social communications, including press releases, media strategies, thought leadership, messaging frameworks, social messaging, editorial calendars, and integrated communications plans
• Own Earned Analytics & Reporting, including influencer campaign KPI tracking and performance optimization
• Lead Earned Media budget planning, forecasting, and investment management
• Stay current on audiences, cultural trends, social media behaviors, platform innovation, and communications best practices
• Establish and drive communications best practices and governance across the brands
• Serve as executive lead for PR agency management and local market communications needs
• Perform other duties as needed and directed by management

Portfolio/Brand Communications

• Own and lead agency relations, RFPs, SOWs adherence, etc.
• Lead the iteration, execution, and maintenance of the portfolio-integrated communications strategy
• Lead Issue Management across all brand touch points including customer service, legal, R&D, social, eCommerce, and sales
• Assess, lead, and optimize all communications agency partners - consumer, corporate, and influencers - establish clear and consistent goals and measurement framework
• Lead each brands’ strategy for earned and paid creator partnerships ensuring an amplified approach to building earned media
• Inspire and encourage dream-big thinking with an “earned” mindset
• Provide a vision and strategy for total brand Influencer & social efforts
• Manage platform relationships and cross-share key learnings & best practices for Social & paid Influencers
• Maintain pulse on Influencer and Social culture to constantly create innovative and disruptive campaigns
• Lead the development and launch of key digital/social influencer engagements, from "always on" programs (e.g., box mailings) to launch campaigns (e.g., paid collaborations/partnerships)
• Lead social content strategy and development of native assets with a focus on video, collaborate closely with Creative Studio to ensure alignment with each individual brands’ look and feel
• Stay abreast and provide updates to leadership on competitive activity, social & influencer trends, and industry best practices
• Establish and maintain close cross-functional working relationships with internal stakeholders and teams to drive consistent campaign messaging and growth

Measurement

• Drive data-led approach to influencer, social, and press
• Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on the business
• Delivery of monthly business insights, trends, reporting, and action roadmap to leadership and cross-functional partners