Sr. Director, 3P Marketplace & Delivery
About the role
The Sr. Director, 3P Marketplace & Delivery Growth will serve as the commercial GM of Pizza Hut US’s third-party marketplace and delivery partnership business, accountable for creating incremental, profitable growth and maximizing the total enterprise value of Pizza Hut’s strategic marketplace partnerships. This leader will set the strategy, allocate investment, lead senior partner relationships, and integrate marketplace growth, commercial economics and delivery performance into one cohesive business plan. The mandate goes beyond growing aggregator sales. This leader will determine where third-party marketplaces can expand Pizza Hut demand, how we win those opportunities profitably, and how our marketplace partnerships can create broader value for Pizza Hut, including strengthening our 1P Delivery business. This is not a traditional aggregator account management role. The Sr. Director will operate as a commercial business leader: identifying value pools, allocating investment, shaping marketplace propositions, maximizing partner value and holding the organization accountable for incremental profitable growth.
Responsibilities
- Own the 3P Business & Growth Strategy
- Develop and own the annual and multi-year strategy for Pizza Hut’s third-party marketplace business.
- Establish the growth agenda, targets and priorities across marketplace partners, customers, occasions, dayparts and commercial levers.
- Own the integrated 3P business plan and forecast across sales, transactions, investment and contribution.
- Identify the largest opportunities to create incremental Pizza Hut demand, distinguishing true growth from channel shift.
- Identify performance gaps and make clear recommendations on where to accelerate, optimize, reduce or stop activity.
- Translate broader Pizza Hut Food, Value, Calendar and customer strategies into differentiated marketplace growth plans.
- Create Incremental Marketplace Growth
- Identify customer, occasion and daypart whitespace where third-party marketplaces can expand Pizza Hut’s addressable demand.
- Lead strategies across menu, assortment, merchandising, Value and platform capabilities to win priority marketplace occasions.
- Ensure Pizza Hut is competitively positioned across marketplace discovery, search/ranking, shopability and conversion.
- Establish a disciplined test and learn agenda across menu, merchandising, offers and marketplace capabilities.
- Leverage marketplace and competitive insights to identify emerging growth opportunities and influence broader Pizza Hut strategy.
- Maximize Contribution & Investment Return
- Operate the 3P business with strong P&L and investment discipline.
- Allocate growth investment across promotions, Sponsored Listings, partner-funded programs and other commercial levers based on expected incremental contribution.
- Partner with Finance and Analytics to establish a trusted view of channel economics, incrementality, investment effectiveness and franchisee profitability.
- Continuously reallocate investment as evidence and business conditions change.
- Ensure promotional and marketplace investments operate within appropriate economic guardrails.
- Identify opportunities to deploy partner funding and economic assets beyond the marketplace when doing so creates greater enterprise value for Pizza Hut.
- Maximize Strategic Partner Value
- Serve as Pizza Hut’s senior commercial counterpart to DoorDash, Uber Eats and other strategic marketplace partners.
- Establish Joint Business Plans tied directly to Pizza Hut’s growth priorities and measurable business outcomes.
- Lead senior commercial discussions and negotiations across investment, promotions, Sponsored Listings, funding, capabilities and commercial terms.
- Hold partners accountable for bringing differentiated marketplace insights, capabilities and growth opportunities to Pizza Hut.
- Ensure Pizza Hut captures the full value of its strategic partnerships across marketplace growth, economics, capabilities, insights and delivery.
- Strengthen 1P + 3P Delivery
- Own the strategic agenda for how aggregator partnerships can strengthen Pizza Hut’s total Delivery business, including 1P Delivery as a Service (DaaS).
- Establish expectations for delivery partner performance, SLAs and continuous improvement.
- Partner with Digital, Operations, Finance and D&T to identify opportunities to improve delivery experience, service levels, coverage and economics.
- Optimize the use of partner capabilities and funding, including delivery partner accruals, to strengthen the 1P Delivery proposition.
- Ensure partner agreements and commercial commitments translate into measurable operational performance.
- Identify and address contractual, financial and operational risks across strategic delivery partnerships.
- Build the Commercial Fact Base
- Partner with Digital Growth Analytics and Finance to establish the fact base required to run the 3P business with rigor.
- Build clear visibility into marketplace funnel performance, customer/occasion opportunity, partner performance, investment effectiveness and channel economics.
- Establish rigorous measurement of promotions, Sponsored Listings and other investments, including incrementality wherever possible.
- Translate data and marketplace insights into clear commercial actions and investment recommendations.
- Establish business reviews focused on performance to insight to action.
- Lead Cross Functional Growth
- Serve as the senior 3P commercial leader across Marketing, Digital, Operations, Finance, D&T and the Franchise system.
- Ensure 3P is integrated early into Food, Value, Calendar and GTM planning.
- Build alignment with Franchisees around marketplace strategy, investment, economics and growth opportunities.
- Resolve cross functional barriers that prevent the organization from moving quickly against high value opportunities.
- Ensure learnings from the 3P business inform broader Pizza Hut commercial strategy where relevant.