Sr. Dir, SVODs Product Marketing

About the role

The Senior Director, SVODs Product Marketing is a critical strategic leadership role within DIRECTV's Revenue Marketing organization. This position is accountable for advancing DIRECTV's enterprise super aggregation strategy by owning the end-to-end development, execution, and optimization of the Subscription Video On Demand (SVOD) portfolio across all DIRECTV platforms. This leader is responsible for multi-million-dollar annual revenue and serves as the primary driver of SVOD marketing strategy—from the ideation of go-to-market approaches to the execution of campaigns that acquire, retain, and grow DIRECTV's subscriber base.

The Senior Director leads and develops a dedicated SVOD marketing team, manages all SVOD partner relationships, and collaborates closely with cross-functional stakeholders across Product, Finance, Analytics, and Content to ensure the SVOD portfolio delivers against business objectives. This role requires a strategic, analytically rigorous, and executive-ready leader with deep expertise in subscription-based businesses, streaming, and digital media.

Responsibilities

• Strategic Leadership & Portfolio Ownership
  • Own and drive the end-to-end SVOD strategy across all DIRECTV platforms, ensuring alignment with DIRECTV's enterprise super aggregation vision.
  • Set annual and multi-year goals for the SVOD portfolio; develop and execute strategic plans to achieve those goals.
  • Monitor portfolio performance continuously, leveraging data and analytics to identify trends, optimize strategy, and inform business decisions.
  • Serve as the internal subject matter expert on the SVOD landscape, competitive positioning, and subscriber behavior.
• Marketing Strategy & Execution
  • Lead the SVOD team in developing and executing integrated marketing strategies across all major marketing channels and business lines.
  • Develop and own compelling value propositions, messaging frameworks, and competitive positioning to drive SVOD subscriber acquisition and retention.
  • Partner with cross-functional teams—including Product, Analytics, Digital, Creative, and Brand—to ensure cohesive and effective marketing execution.
  • Identify customer friction points and develop proactive strategies and campaigns to reduce churn and improve customer satisfaction (NPS).
  • Analyze campaign performance data to understand results, inform future strategies, and continuously optimize marketing effectiveness.
• Revenue & Financial Accountability
  • Own and be accountable for multi-million-dollar annual SVOD revenue performance.
  • Partner with Finance to develop accurate forecasts, manage budgets, and ensure the SVOD portfolio meets or exceeds revenue targets.
  • Evaluate business process changes and lead implementation across the organization to drive revenue growth and operational efficiency.
• Partner Relationship Management
  • Manage all SVOD partner relationships, serving as DIRECTV's primary point of contact for SVOD content and distribution partners.
  • Negotiate and collaborate with partners to develop joint marketing programs, promotional initiatives, and co-marketing strategies.
  • Build and sustain strong, productive relationships that advance DIRECTV's content aggregation strategy.
• Team Leadership & Development
  • Lead, mentor, and develop a high-performing SVOD marketing team, setting clear expectations and driving accountability.
  • Direct staffing, planning, and budgeting for the SVOD function; recommend and implement organizational and methodological changes to maximize team effectiveness.
  • Cultivate an inclusive, collaborative team culture that rewards innovation and continuous improvement.
  • Determine future talent needs and build a pipeline of capable, growth-oriented team members.
• Executive Communication & Stakeholder Engagement
  • Regularly present SVOD strategy, performance results, and recommendations to senior leadership and executive audiences.
  • Participate with other senior leaders to establish strategic plans and organizational objectives.
  • Synthesize complex data and market intelligence into clear, executive-ready narratives and recommendations.

Requirements

• Required Experience
  • 7–10 years of progressive experience in marketing, product marketing, or a related discipline—ideally with significant exposure to subscription-based businesses.
  • 4–10 years of direct people management experience (managing 2 or more direct reports).
  • Demonstrated expertise in streaming, digital media, or entertainment marketing.
  • Proven track record of owning and delivering against significant revenue goals ($100M+).
  • Experience managing external partner relationships, including negotiation and co-marketing execution.
• Education
  • Bachelor's degree in Marketing, Business, Communications, or a related field required.
  • MBA or advanced degree preferred (or equivalent years of additional experience).

Skills & Competencies

• Deep strategic marketing expertise, with the ability to develop and own long-range marketing strategy for a major product portfolio.
• Strong analytical capabilities; ability to leverage performance data, market insights, and financial metrics to drive decisions and optimize outcomes.
• Expert in competitive analysis, value proposition development, and consumer positioning within a streaming or subscription context.
• Highly polished executive communication skills; comfortable presenting complex strategies and results to C-suite and senior leadership audiences.
• Demonstrated ability to lead cross-functional teams and influence stakeholders across a matrixed organization.
• Strong operational acumen; ability to manage budgets, prioritize initiatives, and drive organizational effectiveness.
• Deep familiarity with the streaming and SVOD competitive landscape, including key players, market dynamics, and consumer behavior trends.
• Experience with customer acquisition and retention marketing, including churn reduction strategies and NPS improvement programs.

Leadership Attributes

• Visionary and decisive; able to set a clear strategic direction and inspire a team to execute against ambitious goals.
• Collaborative and influential, with a track record of building strong partnerships internally and externally.
• Data-driven and intellectually curious; continuously seeks to understand performance and improve results.
• Comfortable navigating ambiguity and leading through change in a dynamic, fast-evolving industry.

Pay

DIRECTV's compensation structure is designed to be market-competitive. The base salary range reflects the minimum and maximum target salary for DIRECTV's 4 US Labor Market Zones:

• Low (N1): $162,593 - $243,789
• Mid (N2): $171,150 - $256,620
• High (N3): $188,265 - $282,282
• Top (N4): $196,823 - $295,113

Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. The salary ranges reflect base salary only and do not include bonus or benefits.

Schedule

• This is a remote position that can be located anywhere in the United States, with the exception of Alaska.
• Approximately 5% travel may be required.