DIR, MARKETING SR

About the role

You’ll lead media strategy, planning, buying, and execution for the consumer organization, including managing the company's nine-figure annual media budget and the agencies that help deploy our media investments. The role serves as the nucleus of our customer acquisition strategy, our media and creative testing initiatives, and our day-to-day optimization efforts. In this in-person role, you will be required to report to 1919 McKinney Ave, Dallas, TX to complete your work responsibilities.

What we need in you

• Passion for media and how it can be a key growth driver towards business outcomes.
• Energetic, solutions-oriented leader who thrives on solving media challenges to deliver growth.
• Insights-driven and hyper-focused on driving results.
• Agile, fast-paced environment adaptability and strong interpersonal and stakeholder management skills.
• Experience managing, inspiring, and rallying large, diverse teams with clear vision and leadership.
• Proven leader responsible for driving Frontier’s media strategy.
• Ability to build and foster strong media partnerships with media agencies and platform partners to achieve best-in-class media processes and governance.
• Collaborative mindset to work with internal cross-market and sector stakeholders to leverage the latest media Adtech and Martech technologies towards achieving business goals.

Responsibilities

• Develop and implement a transformative media strategy that aligns with Frontier’s overall marketing objectives of driving demand and unleashing unprecedented revenue growth.
• Oversee media agency relationships, relentlessly driving overall performance and output.
• Build and manage strategic partnerships with media partners and vendors.
• Identify media and marketing innovation white spaces; deliver new tools and platforms to bring to life overall media model evolution across TV, mobile, digital, programmatic, etc.
• Lead ongoing long-term and short-term strategy, planning, optimization, and reporting of media performance across funnel stages and audiences to meet and exceed annual targets.
• Lead cross-functional teams to test and roll out new, innovative strategies and tactics to improve conversion.
• Oversee agency and publishing partner media campaign strategy, execution, return-on-ad-spend (ROAS), and lead quarterly business reviews (QBRs) with key partners.

Requirements

• Bachelor’s Degree plus 15+ years of media strategy or media agency management experience required; knowledge of the telecom industry is preferred, and an MBA is a plus.
• Media expert with a track record of understanding and driving the media value-chain process.
• Well-aware of the MarTech / AdTech ecosystem (platforms, data, economics, fees, pricing models, etc.) and strong industry relationships.
• Complex problem solver who can define, assess, solve, and decisively communicate back to leadership clearly and concisely.
• Self-starter able to work independently and build connections with key stakeholders.
• Entrepreneurial, intellectually curious, with an aptitude for creative problem-solving.
• Strong sense of accountability; ownership of outcomes and team performance; sets a high bar for pace and intellectual rigor in planning processes.
• Strong communication, presentation, and facilitation skills.
• Analytical with a KPI-oriented mindset, able to drive decisions using data.
• Thrives in fast-paced, ever-changing turnaround environments with a “roll up the sleeves” mindset.
• Challenges the status quo with a desire and tenacity to test innovative customer solutions.
• Can articulate a vision that inspires and motivates cross-functional teams to deliver against it; brings together diverse individuals with varied experiences and perspectives to solve problems.
• Builds a high-performing team culture that nurtures talent and develops leaders for the future.

Benefits

• Salary Range: $138,000 to $214,000
• 20 PTO days + 10 paid holidays per year
• Day one medical, dental, vision and prescription drug plan
• 401k match of 50% on 6% of eligible compensation
• Tuition Assistance Program
• Personal & Work Life Balance Resources & Wellness Support Assistance
• Employee Resource Groups
• Same-sex spouse and domestic partner benefits coverage
• 10 weeks of paid parental leave and a phased return to work program for new parents
• Up to $10k in adoption program assistance
• 3 weeks of paid caregiver leave