Dir, Marketing

About the role

Leads, defines, and develops Renesas’ high-level marketing strategies across key and cross-marketing functions to establish short- and long-term marketing frameworks that map to and support the marketing and overall business goals. This position plays a pivotal role in shaping and executing the overall brand marketing strategy of the company, driving brand growth and enhancing brand equity through industry thought-leadership positioning and a deep understanding of competitors.

This leadership role requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and semiconductor customer behavior, capable of inspiring and leading cross-functional teams to deliver on the brand's promise and objectives.

Responsibilities

• Create omnichannel marketing and brand positioning plans that align directly with marketing and company business objectives.
• Simplify highly technical concepts into clear value propositions for engineers, management, and C-level executives.
• Understand and track marketing mix across key channels to evaluate overall marketing effectiveness and performance.
• Monitor and manage brand marketing equity, tracking brand health metrics and implementing omnichannel strategies to enhance brand perception and loyalty.
• Develop and compile marketing strategy reports and presentations that showcase key marketing strategies and initiatives through storytelling, analysis, and metrics.
• Conduct ongoing competitor analysis, audience research, and channel assessments to spot emerging trends, shifting customer demands, and leverage new audience connection opportunities.
• Mentor marketing professionals, manage external agency relationships, and coordinate cross-departmental alignment.
• Serve as strategic marketing advisor to senior and executive stakeholders.

Requirements

• Bachelor's or master's degree in business, marketing, communications, or a related field.
• 5+ years’ experience in a leadership role.
• 10+ years of relevant working experience with increasing responsibility and a strong track record of marketing and brand-strategy leadership and business strategy.
• Experience working with or within the semiconductor industry, whether in-house or as an external partner in a strategic role.
• Analytical and critical thinking skills that convert data and other marketing insights into tangible results.
• Research-minded, conduct competitive marketing assessments, and provide actionable insights and plans.
• Vast knowledge of digital marketing tools, content management systems, GA4, etc.
• Excellent communication skills with the ability to convey complex technical marketing concepts to non-technical stakeholders at all levels of the organization, especially at the executive level.
• Ability to develop and implement data-driven strategies that drive business results.
• Strategically-minded yet strong attention to detail.
• Strong leadership qualities such as team building, collaboration, and strategic thinking.

Renesas is an embedded semiconductor solution provider with a global team of over 21,000 engineers and problem solvers in more than 30 countries, offering the opportunity to work on world-leading technology for Automotive, Industrial, Infrastructure, and IoT.