Sr Dir. Product Marketing

What You’ll Lead

• Platform Positioning & Narrative
  • Define and operationalize the Workforce Management platform positioning
  • Articulate UKG’s differentiation across data, AI, workflow integration, and ecosystem value
  • Ensure consistency of messaging across segments, regions, and GTM motions
  • Support executive storytelling for customers, analysts, and field leadership
• Verticalized Frontline Strategy
  • Develop industry-specific value propositions for frontline-heavy verticals (retail, healthcare, manufacturing, hospitality, public sector)
  • Translate platform capabilities into measurable business outcomes
  • Refine segmentation, ICPs, and buyer personas in partnership with Product and Sales
  • Equip field teams with vertical narratives that improve win rates
• Pricing & Packaging Evolution
  • Lead pricing and packaging strategy in partnership with Product and Finance
  • Align monetization models to platform strategy and AI innovation
  • Support rollout and field enablement of packaging changes
  • Ensure pricing reflects differentiated value while driving adoption and expansion
• Go-to-Market Leadership
  • Own global GTM strategy for major WFM platform initiatives and launches
  • Drive cross-functional readiness across Sales, Marketing, and Customer Success
  • Establish success metrics tied to adoption, revenue impact, and competitive performance
  • Strengthen sales enablement to support platform and AI-led selling motions
• Organizational Leadership
  • Lead and develop a high-performing product marketing team
  • Establish strong operating mechanisms and performance standards
  • Foster a culture of accountability, customer empathy, and insight-driven decision-making

What You Bring

• 12–15+ years of experience in product marketing or product strategy within enterprise SaaS
• 5+ years of senior leadership experience, including managing managers
• Experience repositioning a product portfolio into a cohesive platform narrative
• Exposure to pricing and packaging strategy, ideally in platform or AI-driven environments
• Strong cross-functional leadership skills with the ability to influence without direct authority
• Executive presence and comfort working with GM-level leadership
• Experience in HCM or workforce technology is helpful but not required