Sr Dir Marketing Technology Systems

Platform Ownership & Strategy

Own the end-to-end lifecycle of marketing technology platforms, from strategy and roadmap through delivery, operations, and optimization.

Translate business and customer strategy into a cohesive MarTech platform roadmap, aligned with enterprise architecture standards and IT strategy.

Ensure that the strategy spans the entire supply chain of modern marketing, from data and asset collection, organization and management, to automated marketing experience delivery (on- and off-site) to behavioral data capture and analysis.

Treat MarTech as a product portfolio, prioritizing investments based on business value, scalability, and long-term sustainability.

Serve as the primary IT point of accountability for Marketing Technology with executive business stakeholders.

Ensure that AI is leveraged purposefully throughout the strategy to accelerate speed-to-value and drive efficiency and outcomes.

Architecture & Integration

Partner with Enterprise Architecture to create reference architectures, data pipelines, and integration standards, and data objects.

Ensure interoperability across the sales and marketing technology ecosystem, including Medline.com, CRM, CDP, marketing automation, personalization, analytics, and consent platforms.

Ensure seamless and resilient integrations across customer, product, order, and behavioral data sources, our content assets/DAM, and our experience delivery capabilities.

Ensure partnership with Enterprise AI initiative owners to leverage AI as effectively as possible to drive best-of-breed outcomes.

Delivery & Operations

Establish clear delivery models for platform enhancements, integrations, and major initiatives.

Ensure platforms meet enterprise expectations for availability, performance, security, and resiliency.

Earn operational discipline including incident management, change management, and release governance.

Owning platform SLAs, technical debt management, and lifecycle planning.

Governance & Enablement

Define governance models that balance control with enablement, allowing Marketing teams to move quickly within guardrails.

Establish standards for configuration, customization, data usage, access controls, and vendor solutions.

Enable self-service and reuse through shared components, documentation, and enablement frameworks.

Partner with Security, Legal, and Compliance to ensure platforms meet privacy, consent, and regulatory requirements.

Data, Analytics & Emerging Capabilities

Partner with Data & Analytics teams to ensure marketing platforms leverage trusted, enterprise-grade data.

Enable closed-loop measurement by ensuring data flows support consistent analytics and reporting.

Advance AI usage by integrating enterprise AI services into marketing platforms in a governed, scalable way.

Sure new capabilities are production-ready, supportable, and aligned with IT standards.

Financial & Vendor Management

Own budgeting, forecasting, and cost optimization for the MarTech portfolio.

Lead vendor selection, contract negotiations, and performance management.

Drive tool rationalization and ensure ROI is measured at the platform level, not just feature adoption.