Sr Dir Business Insights & Marketing Analytics

Job Summary

Lead our enterprise-wide team that supports brand equity measurement, market sizing, competitive intelligence, customer behavior analytics, and marketing attribution. Responsible for translating complex data into actionable insights that drive business impact and growth while creating the systems that the enterprise needs for ongoing, proactive service to internal business teams.

About the Role

Own and evolve Medline’s enterprise marketing data ecosystem, integrating internal sources (e.g., Medline customer experience behavior across our digital and other experiences, campaign performance, CRM, brand equity surveys) with external platforms (e.g., Clarivate, Acuity) to enable holistic, insight-driven decision-making.

Responsibilities

• Own and lead the development and refinement of TAM/SAM models in close collaboration with strategy, product, and finance teams to inform ongoing market prioritization, investment decisions, long-term planning, and enterprise understanding.
• Build and oversee a comprehensive competitive intelligence program that synthesizes data from platforms like Clarivate and Acuity, enabling proactive insights systemically into market dynamics, emerging trends, and competitor positioning.
• Translate market insights into actionable strategies that support product innovation, go-to-market planning, and executive decision-making.
• Design and implement advanced attribution models across digital, eCommerce, sales, and brand channels to accurately measure campaign impact and customer journey effectiveness.
• Partner with digital, corporate communications, product & sales marketing teams to optimize performance, uncover growth opportunities, and drive data-informed decision-making.
• Develop and drive adoption for scalable reporting frameworks and dashboards that provide clear visibility into marketing ROI, channel efficiency, and audience engagement.
• Own and define customer intelligence and segmentation to enable understanding of meaningful customer groups, their behaviors, and opportunities to do more business with Medline.
• Establish ways (always on) to bring customer intelligence segmentation to planning, executions, retrospective analysis, and to use insights to drive relevance for customers.
• Define and execute ways to couple this intelligence with more qualitative insights captured in other areas of the business to drive a holistic understanding of our customers for Medline businesses and employees.
• Serve as a strategic thought partner to product divisions, finance, IR, M&A, and all marketing functions (digital & eCommerce, product & sales marketing, brand strategy & creative services, sales training, and corporate communications) to ensure data-driven alignment across initiatives.
• Translate complex data and insights into clear, actionable business recommendations.
• Foster a culture of collaboration and shared accountability by integrating KPIs and analytics into planning cycles, performance reviews, and strategic discussions across the organization.
• Serve as the “go-to” expert for enterprise business intelligence.
• Build, lead, and inspire a high-performing business intelligence and analytics team, fostering a culture of innovation, accountability, and continuous learning.
• Present insights and recommendations to executive leadership, influencing strategic decisions across marketing, sales, and the divisions.
• Champion a data-driven mindset across the organization and act as the thought leader for enterprise business intelligence, staying ahead of industry trends and elevating Medline’s capabilities in data strategy, measurement, market and customer understanding, and performance optimization.

Requirements

• Bachelor’s degree in Business, Marketing, Data Science, or related field.
• At least 8+ years of experience in marketing analytics, business intelligence, or strategy roles.
• Proven success in leading cross-functional intelligence/analytics initiatives in large, complex organizations.
• Expertise in data visualization, modeling, and tools (SQL, Informatica, Tableau, Power BI, Python/R, Google Analytics, Adobe Analytics, Dynamics, Marketo, Workfront, Clarivate, Acuity).
• Strong understanding of healthcare and B2B markets preferred.
• Exceptional communication and stakeholder management skills.

Qualifications

• Proven success in creating systems to proactively support businesses in ongoing ways (well beyond delivering on requests).
• Strong understanding of healthcare and B2B markets preferred.
• Exceptional communication and stakeholder management skills.

Skills

• Data visualization
• Data modeling
• Tools (SQL, Informatica, Tableau, Power BI, Python/R, Google Analytics, Adobe Analytics, Dynamics, Marketo, Workfront, Clarivate, Acuity)

Benefits

Medline offers a competitive total rewards package, including health insurance, life and disability, 401(k) contributions, paid time off, and access to the Employee Assistance Program, Employee Resource Groups, and the Employee Service Corp. For a more comprehensive list of our benefits, please click here.

Pay

The Anticipated Salary Range For This Position is $177,000.00 - $266,000.00 Annual. The actual salary will vary based on applicant’s location, education, experience, skills, and abilities.

Schedule

This role is bonus and/or incentive eligible.

Company Information

Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Equal Opportunity Employer

We are committed to creating a Medline where everyone feels they belong and can grow their career. We strive to do this by seeking diversity in all forms, acting inclusively, and ensuring that people have tools and resources to perform at their best. We are an equal opportunity employer and do not discriminate against applicants due to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws.