Sr. Digitial Strategist

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company and the largest data, media, and marketing company in North America serving the purpose-driven industry, with clients across education, association, political, and commercial sectors.

About the role

As the Senior Digital Strategist, you will provide strategic direction for email marketing campaigns, digital media (including programmatic, paid social, and paid search efforts), social media strategy, and other digital marketing tactics. The Digital Team builds donor engagement through video, audio, and other digital messages, including addressable media such as programmatic video, CTV, programmatic display, email, texting, and social ads.

Responsibilities

• Develop and present strategic plans covering digital fundraising efforts across multiple digital tactics.
• Oversee and evaluate client performance reports; identify trends and recommend modifications and opportunities for growth.
• Work with writers, designers, advertising strategists, and technical experts to generate top-notch, engaging digital campaigns to support client goals.
• Assist with researching and negotiating terms with vendors; route and finalize contracts.
• Lead both client-facing and internal meetings.

Requirements

• 5+ years of online marketing and fundraising experience.
• 2+ years of experience with online marketing for nonprofits: email fundraising, programmatic media, search, paid social, and peer-to-peer fundraising.
• Bachelor’s degree.
• Experience with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.
• Ability to develop and implement online fundraising strategies, including management of communications calendars.
• Understanding of current industry best practices and emerging fundraising and marketing strategies.

Benefits

• Comprehensive healthcare coverage.
• Paid holidays and generous paid time off to recharge and pursue personal passions.

Join the largest marketing and fundraising company in North America serving the nonprofit industry, where innovation and professional growth are prioritized. Collaborate with industry subject matter experts across an enterprise of over 5,000 employees.