Sr Social Strategist

About the role

Senior Social Strategists are responsible for developing and leading the activation of a brand's social media strategy and day-to-day decision-making. The Senior Social Strategist is a very dynamic role that demonstrates mastery of the fundamentals of social media including strategy, channel and content plans, community management, influencer strategy, paid social, and measurement frameworks. The role requires a passion for social media and the ability to leverage that deep understanding into effective social-first content and experiences for our clients. This role is a collaboration champion, working closely and productively with disciplines and key stakeholders across brand strategy, comms strategy, creative, account leadership, external agencies, etc. in the pursuit of First & Only solutions.

Responsibilities

• Develop holistic social media strategies, including audience definition, channel plan, content framework, content rollout plans, social voice and measurement plans.
• Participate in client intake calls and process client briefs to develop social-activation briefs for creative teams.
• Partner and collaborate with creative and production teams to translate an idea into a social-first application within budget parameters.
• Collaborate with paid social team on both campaign and evergreen strategies and deliverables.
• Lead and manage brand influencer program (in collaboration with clients) and create influencer briefs.
• Oversee the development of communication guidelines and social voice.
• Oversee content/editorial calendar development.
• Identify opportunities to proactively engage with relevant industry influencers and events on social.
• Provide ongoing thought leadership, strategic guidance and industry-best practices to both clients and internal agency teams.
• Leverage a variety of social tools and data (social-media-management platforms, social listening, influencer, etc.) to inform and optimize strategy and content approach.
• Develop and/or oversee POVs on a range of social topics as needed.
• Monitor trends and updates in social media ecosystem and synthesize into clear brand implications and opportunities.
• Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drive continuous optimization.
• Identify opportunities to fuel an ongoing learning agenda.

Minimum Qualifications

• Fluent across a variety of social channels as an active and passionate participant.
• Demonstrate a strong attention to detail ensuring that all creative content follows social best practices and brand guidelines.
• Familiarity with social media analytics, insights and reporting.
• Excellent writing, communication and presentation skills.
• Demonstrated ability to manage client and internal relationships.

Preferred Qualifications

• 5+ years' experience
• Experience with large national brands is a plus.
• Deep understanding and participation in emerging platforms (i.e., TikTok)
• Working knowledge of social-media-management software and monitoring/listening tools is a plus.
• Technical understanding and ability to pick up new tools quickly.
• Working or applied knowledge of paid social strategies/tactics.
• Routinely takes initiative to improve process/workflow/methodologies.

Key Characteristics for Success

• Community: You are effective in managing internal relationships across a wide variety of disciplines.
• Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day-to-day work.
• Curiosity: Naturally curious about the social landscape, new and developing channels, features, and creative techniques to explore, test and implement.
• Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your team.