Sr. Digital Marketing Coordinator

About the role

Framebrand works with franchisors to improve how their businesses run day to day and how they grow over time. We connect the key parts of a franchise business, from territory planning and lead generation to sales, service, and ongoing support, so each location operates more effectively. Our ASCEND platform brings these elements together to help franchisors make better decisions, improve performance across locations, and scale with consistency.

Responsibilities

• Oversee the creation and setup of Google Business Profiles, social media platforms, and microsites for new franchise owners.
• Partner with franchise owners to provide marketing guidance, digital resources, and campaigns that strengthen their local presence.
• Manage and maintain websites across all brands, ensuring content is current, accurate, and aligned with brand standards.
• Create email campaigns, videos, digital advertising, and other marketing assets for franchise owners and Home Office initiatives.
• Analyze website performance and digital marketing data to identify trends, measure results, and recommend opportunities for improvement.
• Develop reports and dashboards that communicate online performance, user behavior, and other key digital marketing metrics.
• Stay current on digital marketing trends, SEO best practices, and emerging technologies, recommending new ideas that strengthen our digital presence.

Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, Business or related field, or equivalent practical experience.
• 2-5 years of experience in related field.
• Proficient in Microsoft Office products, Adobe products and other relevant computer applications.
• Proven experience managing and optimizing digital campaigns across channels such as email, social media, and websites.
• Hands-on-experience with website content management systems (CMS), analytical tools, and SEO best practices.
• Strong communication and relationship-building skills, with the ability to effectively support and educate franchise owners.
• Ability to establish collaborative working relationships with management, colleagues, franchise owners and their staff.
• Strong attention to detail and commitment to brand consistency and quality.
• Comfortable working in a fast-paced, growth-oriented environment.

Qualifications/Knowledge

• Strong written and verbal communication skills
• Strong writing ability with attention to tone, grammar, and brand voice
• Strong attention to detail and organizational skills
• Comfortable working independently while collaborating with a broader team
• Creative thinker with the ability to contribute new ideas and concepts
• Comfortable working in a fast-paced environment

Skills/Abilities

• Strong written and verbal communication skills
• Strong writing ability with attention to tone, grammar, and brand voice
• Strong attention to detail and organizational skills
• Comfortable working independently while collaborating with a broader team
• Creative thinker with the ability to contribute new ideas and concepts
• Comfortable working in a fast-paced environment

Benefits

• Competitive base pay, quarterly bonus plan, and long-term incentive plan
• Medical, dental, vision, FSA/HSA options, and employee assistance program covering employee and eligible dependents
• 100% company paid life insurance, short-term disability, and long-term disability
• 401k
• Paid time off and holidays
• Career development assistance
• Tuition assistance through Bellevue University
• Special recognition for employee birthdays and anniversaries
• Company-hosted celebrations

Pay

$65,000 to $70,000 per year

Schedule

Monday – Friday; 8:00 a.m. – 5:00 p.m.