Sr Digital Marketing Analyst

About the role

Happen Bank is seeking a Senior Digital Marketing Analyst to drive the strategy and execution of web and paid digital channels. This role requires combining analytical rigor with marketing expertise to optimize digital performance, guide investment decisions, and deliver insights that enhance customer acquisition and engagement.

Responsibilities

• Partner cross-functionally across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of key Digital Marketing Channel strategies
• Apply analytical and strategic thinking to optimize the effectiveness of Happen's website and Paid Digital channels
• Build reports, dashboards, and data summaries that support clear, confident decision making
• Oversee and implement channel experiments, then analyze results and turn them into actionable recommendations
• Develop Web and Paid marketing forecasts across spend, efficiency, LTV, and other key metrics
• Proactively identify opportunities for improvement, scope and prioritize projects, and lead execution of analytically-driven recommendations tied to business objectives
• Partner with Finance to build CAC/LTV models that connect Paid and Digital investment to business outcomes

Requirements

• 2+ years of experience in an analytical or digital marketing role; bachelor's degree or higher in Business or a quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, or Engineering; or equivalent combination of education and experience
• Experience writing SQL queries to analyze large datasets
• Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Heap, or BigQuery
• Experience using data visualization tools such as Tableau
• Highly proficient in Excel or Google Sheets
• Strong analytical thinking and business judgment with the ability to turn data into actionable insights
• You take ownership of your work, proactively identify opportunities to improve outcomes, and are comfortable managing multiple priorities in a fast-paced environment
• You've been using AI tools in your daily life long enough to have real opinions about them—what they're good at, where they fall short, and when to trust the output. You're ready to apply that intuition to improve your work and solve real business problems
• Excellent written and verbal communication skills

Qualifications

• Nice to have: Familiarity with Salesforce or other CRM software

Skills

• Familiarity with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Heap, or BigQuery
• Experience using data visualization tools such as Tableau
• Highly proficient in Excel or Google Sheets
• Strong analytical thinking and business judgment with the ability to turn data into actionable insights
• Proactive identification of opportunities for improvement, scope and prioritize projects, and lead execution of analytically-driven recommendations tied to business objectives
• Excellent written and verbal communication skills

Benefits

• Medical, dental, and vision plans for employees and their families
• 401(k) match
• Health and wellness programs
• Flexible time off policies for salaried employees
• Up to 16 weeks paid parental leave

Pay

The target base salary range for this position is $109,000 - $125,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location.

Schedule

We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered.

Notice on AI Tool Use

For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process. You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out. During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment. We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure. We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.