Sr Analyst-Marketing

Responsibilities

• Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
• Manage end-to-end campaign execution for one or more channels on an ad hoc basis
• Help support a team of contractors tasked with end-to-end marketing campaign set up and delivery in their respective channels
• Partner with marketing, operations and external partner teams to understand campaign objectives, develop go-to-the-making and testing plans, and implement marketing campaigns (including offer constructs and execution strategy for new offers, product launches and refreshes) to engage customers across owned and partner channels
• Collaborate with stakeholders on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
• Develop and maintain campaign execution calendars and track team capacity
• Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals
• Auxiliary with training of new contractors and peers; mentoring on ways of working and best practices

Qualifications

• Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution
• Strong attention to detail, serving as a process-focused thinker
• Effective written and verbal communication skills, building and leveraging relationships to create solutions
• Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
• High curiosity with a desire to learn and be part of a fast-paced, dynamic team
• Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
• Marketing campaign execution preferred
• Experience with onboarding, training, and/or people management is a plus