Sr. Coordinator, Integrated Media

About the role

Go Fish is seeking a Sr. Coordinator, Integrated Media to support the planning, activation, optimization, and reporting of integrated media campaigns across a portfolio of clients.

You’ll build on a strong foundation in media execution while taking greater ownership of campaign management, performance monitoring, and client deliverables. You’ll work across digital and traditional media channels, applying audience insights, platform knowledge, and performance data to help improve campaign outcomes.

This role is ideal for someone who has developed strong executional skills and is ready to take the next step toward broader account and strategy ownership.

Responsibilities

• Develop a strong understanding of client business goals, target audiences, campaign objectives, and key performance indicators
• Apply audience, industry, competitive, and platform research to support integrated media recommendations
• Absorb and develop media plans, including channel recommendations, targeting approaches, budgets, timelines, and campaign details
• Refine targeting and audience recommendations based on available research, client priorities, and campaign performance
• Build and maintain media flowcharts, budget documents, planning materials, and client presentations
• Support the development of tactical recommendations across paid search, paid social, programmatic, video, streaming, direct media, and other applicable channels
• Monitor delivery and pacing and make approved adjustments to keep campaigns aligned with planned budgets and timelines
• Monitor campaign performance against established goals, benchmarks, and key performance indicators
• Identify performance trends, delivery issues, and optimization opportunities across assigned campaigns
• Complete routine optimizations independently and more advanced optimizations with guidance
• Prepare client meeting materials, performance reports, presentations, agendas, and follow-up documentation
• Participate actively in client meetings and present assigned campaign updates or performance findings

Requirements

• 1–3 years of experience in media, marketing, advertising, analytics, or a related field
• Bachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experience
• Hands-on experience supporting or managing paid media campaigns
• Working knowledge of integrated media planning, campaign activation, optimization, and reporting
• Experience working with at least one major paid media platform, with an interest in developing broader cross-channel expertise
• Strong attention to detail and a consistent record of producing accurate work
• Ability to independently manage assigned tasks, timelines, and campaign responsibilities
• Strong analytical skills and comfort working with campaign data, budgets, and performance metrics
• Ability to identify trends and translate data into clear observations and recommendations
• Strong written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment
• A proactive, solutions-oriented approach to problem-solving
• Willingness to take ownership, ask thoughtful questions, and escalate concerns appropriately
• Ability to provide support and guidance to more junior team members
• Strong professional judgment, accountability, and integrity
• Assigned campaigns and deliverables are managed accurately, consistently, and with limited oversight
• Campaign launches, budget changes, optimizations, and reporting are supported by thorough quality assurance
• Performance issues and operational risks are identified and communicated before they become larger problems
• Reporting includes clear insights and actionable next steps, not only a summary of metrics
• Campaign optimizations are thoughtful, timely, and connected to established goals
• Client and internal questions are answered accurately and professionally
• Coordinators view you as a reliable resource for processes, platforms, and day-to-day campaign questions
• Account teams can depend on you to own assigned workstreams and follow through on commitments
• You demonstrate continued growth from task execution toward independent account and campaign ownership
• Platform knowledge, analytical ability, and strategic thinking continue to expand across integrated media channels

Qualifications

• Assigned campaigns and deliverables are managed accurately, consistently, and with limited oversight
• Campaign launches, budget changes, optimizations, and reporting are supported by thorough quality assurance
• Performance issues and operational risks are identified and communicated before they become larger problems
• Reporting includes clear insights and actionable next steps, not only a summary of metrics
• Campaign optimizations are thoughtful, timely, and connected to established goals
• Client and internal questions are answered accurately and professionally
• Coordinators view you as a reliable resource for processes, platforms, and day-to-day campaign questions
• Account teams can depend on you to own assigned workstreams and follow through on commitments
• You demonstrate continued growth from task execution toward independent account and campaign ownership
• Platform knowledge, analytical ability, and strategic thinking continue to expand across integrated media channels