Sr. Consumer Research Analyst

Columbia Sportswear Company’s Consumer Insights team delivers consumer and market intelligence that guides strategic decision-making across our portfolio of brands. Through custom research, market exploration, and qualitative and quantitative studies, we uncover insights into consumer needs, perceptions, and category dynamics to inform business strategies. We partner with stakeholders to translate research findings, ensuring consumer perspectives are reflected cross-functionally.

About the role

As a Sr. Consumer Research Analyst, you will independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate across Product, Design, Innovation, Merchandising, Marketing, and Commercial teams to influence business decisions and strategy, embedding the consumer perspective throughout the purchase journey. Leveraging a variety of research methodologies, you’ll transform complex data into compelling stories that help our brands better understand and serve outdoor consumers.

Responsibilities

• Lead and execute qualitative and quantitative consumer research projects from design through delivery, providing actionable insights and business recommendations.
• Partner with Marketing, Merchandising, Innovation, Product, and Brand teams to support seasonal go-to-market processes and strategic business initiatives.
• Analyze, synthesize, and visualize complex consumer data to identify trends, opportunities, and key business implications.
• Develop expertise in the outdoor consumer and consumer journey, serving as a trusted source of consumer knowledge across the organization.
• Present findings and recommendations to stakeholders in a clear, compelling, and influential manner.
• Utilize research platforms and tools, including Qualtrics, Dscout, First Insight, and related technologies to collect and analyze consumer data.
• Support strategic planning, quarterly business reviews, product development milestones, and other key business decision points through consumer insights.
• Drive improvements across the consumer experience by translating research findings into practical, research-informed recommendations.

Requirements

• Bachelor’s degree, relevant certification, or equivalent combination of education and experience.
• 5-8 years of consumer insights, market research, user research, or related experience.
• Experience leading qualitative and quantitative research methodologies, including surveys, focus groups, interviews, usability testing, card sorting, and heuristic evaluations.
• Strong analytical skills with the ability to collect, interpret, synthesize, and communicate consumer data and insights.
• Experience presenting research findings and recommendations to business partners and project teams.
• Working knowledge of the outdoor consumer, outdoor industry, consumer psychology, behavioral science, economics, or related disciplines; understanding of physical and digital retail environments is a plus.

Skills

• Naturally curious and passionate about understanding consumer behavior.
• A strong storyteller who can translate data into meaningful business insights.
• Collaborative and effective at building partnerships across diverse teams.
• Highly organized and capable of managing multiple priorities in a fast-paced environment.
• An analytical problem-solver who approaches challenges with both rigor and creativity.
• A confident communicator who can influence stakeholders at various levels of the organization.

Benefits

• 401k plan with generous company match.
• Medical, dental, vision, life insurance, and disability coverage.
• Flexible spending accounts and health savings account.
• Assortment of voluntary benefits (accident, critical illness, hospital indemnity, and legal services).
• Free and confidential 24/7/365 counseling services (EAP+).
• Extensive wellness benefits.
• Employee discounts.
• Generous time off program.

This is a hybrid role.