Sr. Analyst, Consumer Insights

About the role

Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a Consumer Insights Senior Analyst.

Responsibilities

• Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies
• Aid in the administration and operation of a complex, portfolio-wide brand tracking study, partnering with vendors to oversee regular fielding, incorporate questions from stakeholders, interpret results, and flag potential issues
• Synthesize information from multiple data sets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends
• Contribute to story-driven, executive-friendly presentations
• Assist with team project management and administrative duties as needed

Qualifications

• 2+ years of experience with primary research, preferably in media, entertainment, or a related industry
• A knack for digging into data to identify insights beyond the obvious or surface-level
• Ability to learn various tools and interfaces for conducting research and visualizing results (e.g., Qualtrics, MRI, YouGov, DisplayR, etc.)
• Excellent written and verbal communication skills
• Attention to detail and strong analytical skills
• Excel and PowerPoint proficiency
• Knowledge and passion for TV and digital media, including entertainment, sports, and/or news
• Bachelor’s degree - preferably in business, communications, marketing, psychology, social sciences, or a related field

Desired Characteristics

• Demonstrated enthusiasm for audience research
• Experience supporting ongoing brand tracking programs
• Comfort using AI-assisted methodologies & resources to execute research
• Ability to work as part of a team, handle multiple assignments, and meet deadlines in a fast-paced environment
• Proactive problem solver
• Proficiency with tools including SPSS, R, or Python for statistical analysis is a plus (but not required)