Sr Consumer Insight Analyst

Day to Day Role

• Operate as the shopper and category expert for the Business Unit (BU) and retailer partners by leveraging advanced analytics and deep consumer/category/shopper insight
• Continuously identify, synthesize, and interpret emerging consumer, category, and substrate trends
• Translate trends into forward-looking positive outcomes for brand strategy and innovation
• Stay current on trends in category, retail, channel, CPG, etc. to position the company as a thought leader and trusted advisor
• Develop visualizations and performance scorecards/reporting across channels and key retailers to monitor category and competitive performance to guide the organization towards recommendations and actions
• Support learning and development, leverage of data, insights and tools within the BU and sales organization
• Develop, maintain, and deliver accretive category selling decks that help support budget attainment, incremental revenue and new item placement plans that exceed category and competitive performance
• Identify and define specific strategic business objectives to improve sales, share growth and enhance profitability
• Analyze customer and channel performance to identify growth opportunities by SKU, risks or white space
• Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ensure drive of incremental category leading profitable growth
• Support customer planning, joint business plans, and customer line reviews as needed
• Support revenue growth management initiatives including pricing architecture and mix optimization
• Evaluate promotions and discounts to improve ROI and profitability to guide internal strategy guidance leveraging emerging category, shopper and market trends
• Leverage expert-level shelving knowledge to deliver best-in-class category shelving recommendations that enhance the shopper experience in store

Core Skills and Qualifications

• Bachelor's degree with an emphasis in business administration, marketing, or related field of study
• Progressive sales experience in the CPG industry with demonstrated experience in strategic insights/consumer insights roles with demonstrated results
• Demonstrated experience connecting disparate data points, synthesizing complex information into clear narratives, and delivering compelling, strategic storytelling that influenced executive-level decisions
• Experience and application of syndicated and panel tools (e.g., Nielsen, Circana, Numerator, Mintel, Kantar) and retailer/shopper data partners (e.g., 84.51°, dunnhumby)
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Power BI, and TPM tools
• Proven ability to cultivate, build and leverage relationships with both customers and internal decision-makers to accelerate business growth and build strategic, long-term partnerships
• Excellent verbal and written communication skills necessary in order to persuade and influence decision making of individuals, groups, or work teams
• Demonstrated experience effectively presenting to an audience
• Advanced judgement and decision-making skills
• Highly organized with the ability to balance multiple projects simultaneously