Consumer Research Analyst
Avocados From Mexico · Irving, TX · 1 mo ago
On-siteAnalystFull-time
Responsibilities
- Lead the full research process from start to finish, including vendor management, objective setting, methodology design, survey development, fielding, analysis, and reporting
- Design and execute quantitative consumer research studies, ensuring high-quality, unbiased survey construction
- Utilize DIY research platforms (e.g., Quantilope, AYTM, etc.) to enable agile and cost-effective insights generation
- Analyze research results to identify meaningful patterns, trends, and actionable insights
- Translate data into clear, concise, and compelling narratives that inform marketing, brand, and innovation strategies
- Connect consumer insights to broader business questions and opportunities
- Aid in maintaining and improving internal reporting systems (PowerBI)
- Incorporate additional data sources (e.g., syndicated data such as NielsenIQ, Circana/IRI, SPINS) where relevant to strengthen insights
- Synthesize multiple inputs (primary research, secondary data, internal data) into cohesive recommendations
- Data Analysis & Reporting
- Analyze and interpret POS (e.g., NielsenIQ, Circana/IRi, SPINS), panel (Numerator) and foodservice data (Datassential, Circana) to uncover trends, opportunities, and risks
- Develop clear, visually compelling reports and dashboards to communicate findings
- Present category performance and insights to retail and foodservice customers
- Cross-Functional Collaboration
- Work closely with the Research & Analytics team to ensure alignment on methodologies and insights development
- Partner cross-functionally with other AFM teams (e.g., Marketing, Retail, Foodservice) to understand business needs and deliver relevant insights
- Collaborate with external research vendors as needed
- Communication & Influence
- Prepare clear, visually compelling reports and presentations
- Present findings and recommendations to internal stakeholders with confidence and clarity
- Tailor communication style to different audiences to ensure insights are understood and actionable
- Administrative
- Manage project budget and timelines
- Ability to travel up to 10%
- Demonstrated experience designing and executing consumer research studies end-to-end
- Strong survey design skills and understanding of research best practices
- Experience with DIY research tools (e.g., Quantilope, AYTM etc.) strongly preferred
- Strong analytical skills with the ability to interpret data and generate insights
- Experience with syndicated data (NielsenIQ, Circana/IRI, SPINS) is a plus
- Proficiency in PowerPoint and Excel; experience with data visualization tools is a plus
- Bilingual (English/Spanish) is a plus
- Positive, resilient, and adaptable mindset
- Highly curious with a passion for understanding consumer behavior
- Detail-oriented with strong organizational skills
- Strong written and verbal communication skills
- Collaborative team player with the ability to work cross-functionally
- Three plus years of direct experience in managing consumer research
- Demonstrated experience in survey development, project management and report delivery
- Experience with POS and panel data is a plus
- Minimum bachelor’s degree in marketing, economics, statistics, sociology, or related field