Analyst, Consumer Research

Responsibilities

• Develop and execute research initiatives for the marketing organization including conception, design, data collection, analysis, drafting, programming, testing and dissemination - in an organized, collaborative, and resourceful manner
• Monitor developments in the marketplace, including direct and indirect competitive offerings
• Create and support internal forum to leverage competitive information and deep dive as-needed
• Maintain brand health and competitive perceptions through bi-annual surveys
• Support ongoing trend forecasting and cultural trend mapping
• Manage ad hoc projects and initiatives as needed throughout the year

Qualifications

• Bachelor’s degree in an applicable field
• 2-3 years experience in market research and/or consumer insights
• Outstanding analytical abilities, enjoy working with numbers and interpreting data into actionable plans
• Experience in both quantitative and qualitative research and pros/cons of each
• Excellent communication skills (in-person, e-mail and presentations)
• Strong Microsoft Excel, PowerPoint and analytical skills
• Experience collaborating with internal and external resources to develop reporting and strategies that meet department goals within budget and established timelines
• Ability to drive research forward independently
• Ability to manage relationship between research vendors and internal stakeholders
• Passion for sneakers and sports