Sr. Campaign Manager

Waters Corporation is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. Our innovative portfolio supports regulated, high-volume testing environments, advancing the release of effective medicines, ensuring food and water safety, and improving patient outcomes worldwide.

About the role

Waters Corporation is seeking a results-oriented and collaborative Campaign Manager to guide the design, execution, and optimization of marketing campaigns that fuel pipeline growth. This role requires strong partnership with product marketing, inside sales, sales enablement, and regional partners to ensure alignment with business priorities and consistent progress toward revenue goals.

Responsibilities

• Campaign Planning & Alignment
  • Partner with Product Marketing, Segment Leaders, and regional commercial teams to translate business priorities into integrated campaign plans with effective channel mixes that support the customer’s journey.
  • Ensure marketing activities support growth initiatives, new product launches, and funnel fill.
• Campaign Execution & Optimization
  • Oversee campaign activation across digital, events, and partner channels, acting as the quarterback for assigned business segments, SMIs, and campaigns.
  • Continuously monitor campaign performance, identifying opportunities to adjust tactics and improve results.
  • Report back to key stakeholders and partners.
• Lead Management & Funnel Support
  • Partner with Inside Sales and Commercial teams to streamline lead capture, routing, and nurturing processes, ensuring MQLs are handed off seamlessly and further qualified by Inside Sales.
  • Work closely with sales and enablement teams to improve funnel conversion and lead velocity.
• Performance Measurement & Reporting
  • Define and track KPIs including engagement, MQLs, pipeline, and revenue contribution, using leading and lagging indicators to predict marketing performance.
  • Provide regular reporting and insights through dashboards, highlighting performance by channel, segment, and region in collaboration with analytics and revenue operations teams.
  • Recommend budget allocations based on impact and return on marketing investment (ROMI).

Requirements

• 7+ years of experience in B2B marketing, with a focus on demand generation.
• Experience managing and developing marketing professionals.
• Strong understanding of demand generation tactics, multi-channel campaign execution, and funnel management.
• Expertise in integrated marketing planning, channel mix optimization, and customer journey mapping.
• Data-driven mindset with the ability to analyze KPIs and optimize programs.
• Strong communication and stakeholder management skills.