Sr Brand Strategist, Global Brand [AQ-15154]

Qualifications

• Must-Have Qualifications:
  • 8+ years of experience in brand strategy, with direct experience in naming and brand architecture work.
  • Experience supporting brand integration for mergers, acquisitions, or new product launches.
  • Demonstrated point of view on emerging trends and the ability to translate them into brand strategy.
  • Experience designing and interpreting brand awareness and perception research.
  • Experience running brand audits or diagnostics and turning findings into action.
  • Strong grounding in technology, with the ability to speak credibly about the sector and its direction.
  • Experience contributing to or building brand governance frameworks, guidelines, or centers of excellence.
  • Excellent written and verbal communication skills, with experience presenting to senior leadership.
• Nice-to-Have Qualifications:
  • Experience with semiconductor, hardware, or B2B technology brands.
  • Familiarity with multi-brand or sub-brand portfolio structures.
  • Background partnering with legal/trademark teams on naming clearance.

Impact and Responsibilities

• Lead naming projects for new products, sub-brands, and features from strategy and territory development through legal vetting and final recommendation.
• Define and evolve brand architecture across an extensive portfolio, clarifying how master and product brands relate to and reinforce one another.
• Develop brand integration strategy and recommendations for acquired companies and products, ensuring new additions align with the broader portfolio.
• Act as a forward-looking voice on where the brand should go next, tracking category, cultural, and technology shifts and translating them into brand implications.
• Run brand awareness and perception research, and translate findings into clear strategic recommendations.
• Conduct brand diagnostics; audits of brand health, consistency, and competitive positioning — to identify risks and opportunities.
• Ground brand strategy in a deep understanding of the technology sector, translating complex technical concepts into compelling brand narratives.
• Partner with the Creative Director, Brand and design team to ensure strategy and creative execution are aligned.
• Help build and formalize a brand center of excellence, developing frameworks, governance, and processes that scale brand thinking across the organization.
• Present strategic recommendations and research findings to senior stakeholders with clarity and confidence.