Sr. Brand Manager, OPI – Activation

Title: Sr. Brand Manager, OPI – Activation Industry: Beauty and Consumer Packaged Goods (CPG) Location: Calabasas, CA Responsibilities Own the US total brand strategy, performance reviews, activation agenda, and annual A&CP planning to deliver consumption, revenue, profitability, and brand-growth objectives.Lead integrated activation strategy across paid media, influencer, PR, partnerships, owned channels, retail, and cultural moments; maintain the master activation calendar.Align global, media, sales, trade marketing, commerce, education, agency, and other cross-functional partners around prioritized 360-degree activation plans.Oversee paid media strategy and performance, establish strategic direction for influencer and PR programs, and communicate activation results and investment recommendations to senior leadership.Partner with innovation and activation teams to ensure launch readiness, asset execution, retailer support, visual merchandising inputs, and delivery against timelines and budgets. Requirements Bachelor’s degree in Marketing, Communications, Business, or a related field, with 8+ years of relevant marketing experience; CPG, beauty, or omnichannel brand experience preferred.Demonstrated ability to convert consumer, category, financial, and performance data into clear commercial recommendations, including budget, P&L, and investment decisions.Proven cross-functional leadership and ability to influence global, local, commercial, and agency partners without direct authority.Strong strategic ownership, accountability, decision-making, simplification, and execution skills in a fast-paced environment.Excellent written and verbal communication skills; digitally savvy, passionate about beauty and consumers, and highly proficient in Microsoft PowerPoint, Excel, Word, and related tools. Skills Brand strategyIntegrated marketingActivation planningPaid mediaInfluencer marketingPublic relationsA&CP budgetingP&L managementCross-functional leadershipConsumer insights Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius. ref_id: a9b756a3-bf39-41a2-b827-66584cd0965a