Sr. Brand Manager, OPI

We need to output HTML fragment with sections: About the role (maybe "About the role" heading?), Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading. Only include sections that have real specific content. We need to extract content from posting. We have: - About the role: The paragraph after "THE ROLE" describing role. Also "Scope: OPI" maybe part of about? The "About The Wella Company" is generic company description; maybe not needed? The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". We can have "About the role" heading with content describing role. - Responsibilities: The "Key Responsibilities" section with subheadings Innovation & Portfolio Strategy, Initiative Ownership & Launch Readiness, Commercialization & Cross-Functional Leadership. We need to list duties as bullet points. Could combine into

• items. - Requirements: Possibly "Qualifications" section includes essential qualifications. Could treat as Requirements. - Qualifications: Already have "Qualifications" heading. Might duplicate. The instruction says use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly. We have: - About the role: description of role (the paragraph after THE ROLE). Also maybe "Scope: OPI" and "Reports to: Senior Director, Wella Retail Brands". Could include as part of about. - Responsibilities: bullet list of duties from Key Responsibilities. - Requirements: maybe the essential qualifications (Bachelor's degree, 8+ years experience, etc.) Could be Requirements. - Qualifications: maybe the key competencies (Speed, Simplification, Accountability, Intensity) and other skills like commercial acumen, cross-functional leadership, communication, digital savvy, proficiency in MS Office. Could be Qualifications. - Skills: maybe the specific skills like "Strong commercial acumen, including experience with budgets, P&L drivers, investment choices, and senior-leadership communication. Proven cross-functional leadership...". But we already used those. Could separate: Skills = technical skills (Microsoft PowerPoint, Excel, Word). But we can decide. - Benefits: The posting mentions benefits: "Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)." Also maybe annual bonus plan/variable pay. So we can include Benefits. - Pay: Pay Range: $120,000 – $150,000 salary per year. Also mention other rewards may include annual bonus plan or variable pay. So we can include Pay. - Schedule: Not mentioned explicitly; it's full-time role. Could infer full-time but not explicit schedule details. The instruction: never create Schedule section unless posting actually states them. It says "In this full-time role". That's stating it's full-time. Could we consider that as schedule? It says full-time, but not specific hours. Might be okay to include Schedule with "Full-time". However they said avoid filler like "not specified". Full-time is specific enough. I'd include Schedule: Full-time. We must not include boilerplate like EEO, legal, application instructions, etc. We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep details like specifics of responsibilities, qualifications, etc. We need to output only HTML fragment, no /, no markdown fences. Let's craft:

  About the role

  Sr. Brand Manager, OPI - Innovation based in Calabasas, CA, reporting to the Senior Director, Wella Retail Brands. The role leads US innovation and portfolio strategy for OPI, owning the US innovation and portfolio agenda across collections, artificial nails, treatments, and other newness, serving as the primary US market voice to Global Product Marketing and category Trade Marketing, translating consumer, category, retailer, and financial needs into a prioritized multi‑year pipeline, owning initiative sufficiency, business cases, launch readiness, asset creation, stage‑gate approvals, US representation, and US market requests for new items, partnering with the Sr. Brand Manager, OPI - Activation to ensure each innovation has a clear strategic role, compelling proposition, and support level aligned to its revenue ambition.

  That captures the role description.

  Responsibilities

  • Innovation & Portfolio Strategy: Own the US innovation and portfolio strategy, defining the role of collections, artificial nails, treatments, core franchises, and whitespace opportunities in delivering brand and business growth; translate US consumer, category, competitive, retailer, and channel insights into a prioritized multi‑year innovation pipeline and clear requests to Global Product Marketing; assess portfolio mix, productivity, cannibalization, incrementality, price‑pack architecture, and sources of volume to recommend where OPI should expand, renovate, simplify, or exit; identify and develop whitespace opportunities and new revenue pools, building evidence‑based business cases and aligning cross‑functional partners; ensure the innovation pipeline is consistent with OPI brand strategy, professional authority, color leadership, and long‑term growth platforms.
  • Initiative Ownership & Launch Readiness: Own initiative launches into the US market including collections and newness, from early concept through market launch and post‑launch learning; lead initiative sufficiency (pipeline, claims, assets, assortment, pricing, distribution, support, timing) to deliver net revenue ambition; own US launch readiness (market requirements, asset creation, global IMP alignment, timeline management, risk/gap resolution); gather input from Sales, Trade Marketing, Finance, Education, Supply, Commerce, and Activation, then communicate one clear US point of view to Global Product Marketing; lead USLT and Finance alignment and approval for IMP and stage‑gate decisions, with transparent assumptions, risks, investment needs, and expected returns; project‑manage gap‑closing work when the global pipeline is insufficient, including base‑business programs, gifting, retailer‑custom initiatives, and requests for additional newness.
  • Commercialization & Cross‑Functional Leadership: Serve as the primary US contact for Global Product Marketing and category Trade Marketing on innovation strategy, initiative development, and commercialization; partner with the Sr. Brand Manager - Activation to define the strategic role, target, proposition, proof points, and recommended support level for every priority launch; evaluate distribution whitespace and retailer‑specific opportunities, balancing scale, complexity, margin, and brand equity; build concise launch narratives and senior‑leadership recommendations that connect consumer need, category opportunity, financial value, and execution requirements; establish disciplined post‑launch reviews and feed performance learning back into future pipeline, support, and portfolio choices.

  Requirements

  • Bachelor's Degree in Marketing, Communications, Business, or a relevant field.
  • 8+ years of relevant marketing experience; CPG, beauty, or omnichannel brand experience preferred.
  • Demonstrated ability to turn consumer, category, financial, and performance data into clear business recommendations.
  • Strong commercial acumen, including experience with budgets, P&L drivers, investment choices, and senior‑leadership communication.
  • Proven cross‑functional leadership and ability to influence global, local, commercial, and agency partners without direct authority.
  • Strong ownership, accountability, and bias to action; able to simplify complexity, make decisions, and deliver through others.
  • Excellent written and verbal communication, with the ability to tailor concise, compelling messages for different audiences.
  • Digitally savvy and passionate about beauty, culture, consumers, and retail.
  • Highly proficient in Microsoft PowerPoint, Excel, Word, and related tools.
  But we already used some of these in Qualifications. However we need separate sections: Qualifications and Skills. Let's split: Requirements could be the essential qualifications (education, experience). Qualifications could be the key competencies (Speed, Simplification, Accountability, Intensity) plus maybe other abilities. Skills could be technical proficiency (MS Office). But we need to avoid duplication. Let's decide: - Requirements: Education and experience (Bachelor's, 8+ years, CPG/beauty preferred). - Qualifications: Key competencies (Speed, Simplification, Accountability, Intensity) plus demonstrated ability to turn data into recommendations, strong commercial acumen, proven cross-functional leadership, ownership/accountability, excellent communication, digitally savvy, passion for beauty. - Skills: Proficiency in Microsoft PowerPoint, Excel, Word, and related tools. But the posting also lists "Strong commercial acumen, including experience with budgets, P&L drivers, investment choices, and senior-leadership communication." That could be under Qualifications. Let's craft:

  Requirements

  • Bachelor's Degree in Marketing, Communications, Business, or a relevant field.
  • 8+ years of relevant marketing experience; CPG, beauty, or omnichannel brand experience preferred.

  Qualifications

  • Demonstrated ability to turn consumer, category, financial, and performance data into clear business recommendations.
  • Strong commercial acumen, including experience with budgets, P&L drivers, investment choices, and senior‑leadership communication.
  • Proven cross‑functional leadership and ability to influence global, local, commercial, and agency partners without direct authority.
  • Strong ownership, accountability, and bias to action; able to simplify complexity, make decisions, and deliver through others.
  • Excellent written and verbal communication, with the ability to tailor concise, compelling messages for different audiences.
  • Digitally savvy and passionate about beauty, culture, consumers, and retail.
  • Key competencies: Speed – quickly assesses situations, makes informed decisions, and drives execution to capture market opportunities; Simplification – distills complex inputs into clear choices, priorities, roles, and actions; Accountability – owns outcomes, not only tasks, and creates clarity for partners on decisions and commitments; Intensity – brings focused energy to the highest‑impact work and follows through until business results are delivered.

  Skills

  • Highly proficient in Microsoft PowerPoint, Excel, Word, and related tools.

  Benefits

  • Health insurance
  • Life and disability insurance
  • 401(k) retirement plan
  • Paid holidays and paid time off (PTO)
  • Annual bonus plan or variable pay (depending on role)

  Pay

  Pay range: $120,000 – $150,000 salary per year. Additional rewards may include an annual bonus plan or variable pay.

  Schedule

  Full‑time position.

  We need to ensure we didn't include any boilerplate like EEO, legal, application instructions, etc. We removed those. Check for any repeated content: We have not repeated job title. Good. Check for any filler like "commensurate with experience" - none. Check for any missing substantive info: We included the role description, responsibilities broken into three subpoints, requirements, qualifications, skills, benefits, pay, schedule. Also we included "Scope: OPI" and "Reports to: Senior Director, Wella Retail Brands" in about the role paragraph. Good. We also included "The Sr. Brand Manager performs other tasks as designated by the Senior Director of Wella Retail Brands." Might be considered substantive; we could add to responsibilities or about role. Let's add a bullet under Responsibilities maybe as a generic task. Or add to About the role: "Also performs other tasks as designated by the Senior Director of Wella Retail Brands." Let's incorporate. Add to About the role paragraph at end: "The role also performs other tasks as designated by