Sr. Analyst, Web & App Experience

Roles and Responsibilities

Act as the strategic lead across digital merchandising and conversion optimization initiatives, ensuring alignment to revenue growth and business objectives.

Own and manage the team’s roadmap and prioritization framework, balancing impact, effort, and timing across competing initiatives.

Partner with merchandising and digital experience analysts to guide day-to-day execution, providing direction, feedback, and support to ensure high-quality outcomes.

Identify and size revenue growth opportunities across the user journey, including product discovery, PDP performance, and checkout funnel optimization.

Synthesize data from multiple sources (merchandising, conversion, traffic, and customer behavior) to develop actionable insights and inform strategic decisions.

Establish and track key performance indicators across merchandising and conversion, ensuring efforts are aligned to measurable business impact.

Facilitate cross-functional alignment with marketing, product, UX/design, and IT teams to ensure initiatives are properly scoped, prioritized, and executed.

Lead planning and intake processes for new requests, ensuring work is aligned to business priorities and team capacity.

Oversee execution of key initiatives, ensuring timelines, dependencies, and deliverables are clearly defined and met.

Provide regular updates to stakeholders on performance, roadmap progress, and impact of key initiatives.

Identify gaps in processes, tools, or capabilities and recommend improvements to increase team effectiveness and efficiency.

Act as a thought partner to leadership, contributing to strategic planning and long-term digital growth initiatives.

Help oversee SEO optimization efforts across the site, identifying and executing high‑impact initiatives that expand organic search visibility.

Support the Senior Manager in leading cross-channel collaboration across SEO, Brand, Paid Media, and CRM, ensuring alignment on strategy, execution, and performance.

Requirements

• 4+ years of web strategy and site management experience
• 4+ years of experience in digital merchandising, eCommerce, website or app management
• 3+ years' experience with Google Analytics (GA4) or similar tools
• 2+ years using content management systems
• 2+ years' experience with A/B testing or UX optimization
• BS/BA in Marketing, Business, Analytics, or related field

Pay

The pay range for this position is $85,500.00 - $139,350.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience.

Benefits

In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).

Qualifications

This is a Hybrid role based in Oak Brook, IL.

Skills

None specified in the job posting.

Benefits

None specified in the job posting.

Schedule

None specified in the job posting.