Sr. Analyst, Retail Media Activation

About the role

Ovative Group is an independent, full-funnel media, measurement, and creative firm. We help brands achieve profitable growth through our proprietary MarTech platform, EMRge, which measures businesses holistically.

Key Responsibilities

• Execute and optimize retail media campaigns across onsite and offsite channels, including Programmatic Display and CTV/OLV.
• Implement algorithmic and manual bidding strategies to maximize performance.
• Develop and refine data-driven media briefs based on client business objectives, historical learnings, and industry trends.
• Identify and implement test-and-learn initiatives to unlock new capabilities and improve campaign effectiveness.
• Manage relationships with leading Retail Media Networks (RMNs) such as Amazon, Walmart, and Instacart.
• Partner with technology platforms including Pacvue, The Trade Desk, and Criteo to enhance campaign execution.
• Collaborate with cross-functional teams to streamline media planning and execution.
• Serve as a trusted advisor by developing tailored retail media strategies that align with client business goals.
• Lead day-to-day program management, including defining objectives, executing media plans, and optimizing performance.
• Deliver clear, data-backed insights and recommendations that drive measurable impact.
• Effectively manage client relationships, ensuring high engagement and satisfaction.
• Stay ahead of industry trends, emerging retail media platforms, and evolving best practices.
• Contribute to company-wide knowledge sharing by refining Ovative’s retail media approach and frameworks.
• Support broader cross-channel digital marketing strategy initiatives, providing expertise in retail media performance.
• Work independently while proactively seeking guidance and alignment with leadership.
• Share expertise and mentor new team members, fostering a culture of growth and collaboration.
• Promote open communication and constructive feedback within the team.

Qualifications & Requirements

• 3+ years of experience in performance digital media, with a strong focus on retail media.
• Proven expertise in Amazon Ads, The Trade Desk, Pacvue, and Criteo.
• Strong analytical skills, with the ability to interpret data, identify trends, and drive actionable insights.
• Track record of delivering results through display channels and performance media.
• Exceptional communication and client management skills.
• Detail-oriented with the ability to manage multiple priorities and work independently.