Sr Analyst, Retail Media Activation & Reporting

Essential Duties and Responsibilities

• Own the hands-on setup, launch, QA, pacing, optimization, and maintenance of contracted Retail Media Network campaigns across onsite and offsite channels.
• Execute onsite media programs in Koddi, including onsite display, Sponsored Products, and reservation-based placements.
• Manage offsite campaign execution across Google Ads, Meta, and Pinterest, ensuring alignment to approved briefs, budgets, flight dates, targeting, creative, and measurement requirements.
• Review contracted briefs and translate campaign requirements into accurate platform setup, including budgets, placements, products, audiences, tracking, and naming conventions.
• Monitor campaign pacing and performance against contracted goals, including budget, impressions, clicks, revenue, ROAS, conversions, and other key KPIs.
• Identify delivery risks, performance issues, launch blockers, and optimization opportunities; escalate with clear recommendations and next steps.
• Pull, analyze, and summarize reporting from Koddi, Google Ads, Meta, Pinterest, and internal reporting tools (e.g. Adobe Analytics).
• Develop clear reporting narratives that explain campaign performance, pacing, risks, optimizations, and recommended actions.
• Partner with Marketing to ensure RMN sub-accounts, permissions, audience access, tracking, product feeds, and platform integrations are set up and functioning properly.
• Work cross-functionally with Sales, Account Management, Marketing, Analytics, IT, Finance, agency partners, and platform vendors to improve execution accuracy, reporting quality, and operational workflows.

Required Qualifications

• Experience: 3–5 years of experience in retail media, paid media, digital advertising operations, performance marketing, ecommerce media, or agency media execution.
• Education: Bachelor’s degree in a related field of study. Any suitable combination of education and experience will be considered.
• Professional Certifications: None
• Preferred Knowledge, Skills Or Abilities: Strong organizational and project management skills. Proficiency in paid media and other digital marketing tools preferred. Excellent communication skills and the ability to collaborate with cross-functional teams. Analytical mindset with the ability to interpret data and make informed decisions.