Sr. Analyst, Retail Media Activation

About the role

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

Key Responsibilities

• Execute and optimize retail media campaigns across onsite and offsite channels, including Programmatic Display and CTV/OLV.
• Implement algorithmic and manual bidding strategies to maximize performance.
• Develop and refine data-driven media briefs based on client business objectives, historical learnings, and industry trends.
• Identify and implement test-and-learn initiatives to unlock new capabilities and improve campaign effectiveness.
• Manage relationships with leading Retail Media Networks (RMNs) such as Amazon, Walmart, and Instacart.
• Partner with technology platforms including Pacvue, The Trade Desk, and Criteo to enhance campaign execution.
• Collaborate with cross-functional teams to streamline media planning and execution.
• Serve as a trusted advisor by developing tailored retail media strategies that align with client business goals.
• Lead day-to-day program management, including defining objectives, executing media plans, and optimizing performance.
• Deliver clear, data-backed insights and recommendations that drive measurable impact.
• Effectively manage client relationships, ensuring high engagement and satisfaction.
• Stay ahead of industry trends, emerging retail media platforms, and evolving best practices.
• Contribute to company-wide knowledge sharing by refining Ovative’s retail media approach and frameworks.
• Support broader cross-channel digital marketing strategy initiatives, providing expertise in retail media performance.
• Work independently while proactively seeking guidance and alignment with leadership.
• Share expertise and mentor new team members, fostering a culture of growth and collaboration.
• Promote open communication and constructive feedback within the team.

Qualifications & Requirements

• 3+ years of experience in performance digital media, with a strong focus on retail media.
• Proven expertise in Amazon Ads, The Trade Desk, Pacvue, and Criteo.
• Strong analytical skills, with the ability to interpret data, identify trends, and drive actionable insights.
• Track record of delivering results through display channels and performance media.
• Exceptional communication and client management skills.
• Detail-oriented with the ability to manage multiple priorities and work independently.

Pay

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

Benefits

• Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
• Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.
• Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teamsGenerous paid vacation policy 401k match program Top-notch health insurance options, inclusive of same sex partners Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs Monthly stipend for your mobile phone and data plan Sabbatical program Charitable giving via our time and a financial match program