Senior Analyst, Retail Media Strategy & Activation

THE TEAM

Kepler’s Strategy & Activation team is comprised of forward-thinking media architects who blend technical platform mastery with high-level marketing intuition. We design integrated media ecosystems across a variety landscapes. Our team stays ahead of data privacy shifts and emerging tech to ensure our clients aren't just participating in the market—they’re defining it.

THE ROLE

As a Senior Analyst, Retail Media Strategy & Activation, you will be a key driver in translating client business objectives into sophisticated, commerce-driven media blueprints. You will oversee the full lifecycle of a campaign—from strategic ideation and tactical planning to hands-on optimization and insight generation. We are looking for a "Strategic Trader"—someone who understands the why behind the how, leveraging data to tell a retail performance story, and pivoting tactics across paid social and retail networks in real-time to drive incremental growth.

What You Will Do

• Partner with clients to map brand business goals to advanced retail media activation strategies across Walmart Connect, Target Roundel, and emerging commerce platforms.
• Lead the end-to-end execution of complex retail media campaigns, ensuring seamless integration between sponsored products, display banners, and on-site/off-site placements.
• Own hands-on activation, pacing, and optimization within retail aggregation networks, specifically requiring deep operational excellence in Criteo.
• Go beyond basic metrics to analyze the "so what." Use retail sales data, digital shelf metrics, and ROAS to uncover deep consumer insights and optimize for long-term value (LTV).
• Develop and execute robust A/B testing frameworks (bidding strategies, keyword match types, and creative formats) to constantly push the boundaries of what’s possible on retail platforms.
• Act as a strategic consultant for your clients, translating technical retail platform updates and network shifts into actionable business opportunities during weekly and monthly performance reviews.

Desired Skills And Experience

• 1–3+ years of full-time experience in digital media optimization, with a clear focus on Retail Media Networks (RMNs) or performance e-commerce.
• Hands-on experience activating retail media through Criteo.
• Strong experience or familiarity with Walmart Connect and/or Target Roundel is highly preferred.
• Familiarity with managing product feeds, item-level/SKU management, and inventory-driven optimization variables.
• Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms is a strong plus.
• Proven ability to move beyond execution into "Activation Strategy"—understanding how product margins, creative assets, and retailer first-party audience segments work together.
• Advanced analytical skills with the ability to turn complex Excel datasets (pivots, data analysis) into compelling slide decks and strategic performance narratives for clients.

COMPENSATION AND BENEFITS

Total Compensation: Base Salary $73,500 - $85,000
Benefits: Healthcare/Dental/Vision, Unlimited PTO, 401k Contributions $75/mo, Wellness Stipend $100/mo, Mobile Phone Stipend $50/mo, Internet Stipend $500/yr, Annual Learning Stipend $2,000/yr, Annual Tuition Stipend, One-time $200 New Hire Home Office Equipment Stipend, Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave, Annual Work From Anywhere 4 weeks per year