Sr. Analyst, Digital Analytics

Responsibilities

• Implement and update enterprise tag management using Google Tag Manager, including client-side, server-side, and hybrid configurations across web and mobile platforms.
• Contribute to defining data layers, events, and tagging standards in partnership with Media and IT to support marketing, experimentation, and activation use cases.
• Use lightweight JavaScript for tagging logic and experimentation triggers, with basic ability to read and interpret front-end scripts.
• Cook up tagging solutions within TMS and validate data accuracy.
• Support CAPI integrations by configuring client-side tags or triggers, performing QA on CAPI-related events, and partnering with Media/IT to troubleshoot or enhance API-driven conversion tracking.
• Ensure reliable data flows between websites, apps, analytics platforms, and media platforms.
• Partner with CRM, Media, and Legal teams to support consent aware, privacy compliant data collection and activation.
• Support A/B testing, personalization, and experience delivery using Adobe Target.
• Document technical standards, tagging specifications, and implementation patterns.
• Promote best practices in digital measurement, experimentation, and marketing technology foundations.

Requirements

• Hands on experience with Google Tag Manager, including custom events, variables, and triggers.
• Working proficiency in front-end JavaScript used for tagging and testing.
• Experience with analytics platforms such as Google Analytics and/or Adobe Analytics.
• Experience supporting Online Conversion APIs (e.g., Facebook CAPI, Snapchat CAPI, Google CAPI).
• Experience partnering with CRM, Media, IT, and Legal teams.
• Familiarity with web technologies such as HTML, CSS, APIs, JSON, and browser debugging tools.
• Strong technical documentation and cross functional communication skills.
• General knowledge of AI.

Preferred Experience

• At least 3+ years of experience in digital analytics implementation, tag management, or marketing technology.
• Experience with Adobe Target or similar experimentation and personalization platforms.
• Experience supporting tagging and analytics across both web and mobile applications.
• Experience working in privacy sensitive or consent managed environments.
• Experience within enterprise marketing technology ecosystems.
• Leverage required tools with AI.