Sr. Account Manager - Beverage / Sports Sponsorships Atlanta, Georgia, United States

About the role

The Sr. Account Manager - Sports is a strategic, customer-focused leader responsible for managing and growing complex client accounts while supporting the overall account strategy established by the National Account Manager.

As a trusted partner to clients and internal teams, the Sr. Account Manager proactively identifies growth opportunities, leads high-impact merchandise programs, and ensures exceptional service delivery.

Leading by example, mentor teammates, and play a critical role in driving client satisfaction, revenue growth, and long-term account success.

Responsibilities

• Prepare and maintain an actionable strategic account plan using the OST model (Objective, Strategy, Tactics) for all assigned accounts focused on quarterly budget attainment (profit and margin results).
• Manage and grow assigned accounts by meeting or exceeding sales, margin, and profitability targets.
• Partner with the National Account Manager to execute account strategies, priorities, and growth initiatives.
• Identify, develop, and advance upsell and cross-sell opportunities across BDA products, programs, and services.
• Lead opportunity strategy, presentations, and pitches for complex or high-visibility initiatives.
• Ensure data hygiene guideline compliance. Manage all opportunities, tasks, and key performance indicators to prescribed guidelines through insights from Salesforce CRM, promo and program performance analysis, and proactive recommendations.
• Serve as the primary day-to-day point of contact for assigned clients, building trusted relationships across multiple stakeholder levels.
• Deeply understand client objectives, brand standards, budgets, and timelines to deliver tailored, brand-compliant solutions.
• Provide consultative guidance and creative merchandise recommendations aligned with client marketing and branding goals.
• Monitor client satisfaction, address issues proactively, and drive high levels of retention and repeat business.
• Lead end-to-end execution of complex promotional programs from ideation through delivery.
• Ensure accuracy, quality, and on-time delivery through close coordination with Client Service Coordinators, Production, Design, Logistics, Purchasing, and Supplier partners.
• Prepare accurate, competitive pricing and manage financial details to ensure profitable outcomes.
• Conduct post-program reviews to assess results, gather feedback, and identify optimization opportunities.
• Act as a key liaison between clients and internal teams to ensure seamless communication and execution.
• Collaborate across business units to deliver innovative solutions and elevate the overall client experience.
• Stay current on industry trends, product innovation, and competitive insights to strengthen recommendations.
• Serve as a mentor and resource to Account Managers and Associate Account Managers and coordinators by sharing best practices, product knowledge, and sales insights.
• Demonstrate leadership through professionalism, accountability, and proactive problem-solving.
• Contribute to a positive, high-performing team culture focused on growth and continuous improvement.
• Maintain accurate account, contact, and opportunity data in Salesforce.
• Support forecasting and pipeline management efforts for assigned accounts.
• Operate with strong financial discipline, including margin management and pricing strategy.

Qualifications

• 3–5+ years of experience in sales, account management, or a client-facing role; branded merchandise experience preferred.
• Proven ability to grow accounts through proactive client development and opportunity identification.
• Proficiency in Microsoft Office (Excel, Outlook, Word, PowerPoint).
• Experience with CRM systems; Salesforce preferred.