Sr. Account Executive, Sponsorship Sales (App State Sports Properties)

Boone, North Carolina • On-Site

About the role

Playfly Sports is looking for a driven and coachable Sr. Account Executive to execute the Playfly Sports Properties revenue model and understand the distinctive relationship with university athletics. This role will work with the General Manager to pitch and close enterprise partnership agreements, generate incremental sponsorship revenue to meet and exceed individual and team goals, and uphold a culture of hard work and creativity.

Responsibilities

• Assist in developing and executing a sales plan
• Identify potential sponsors for the university sports property through networking with university stakeholders and business partners, researching local, regional, and national companies
• Work with Playfly Sports Properties and the university sports property General Manager to create sales inventory, revenue projections, and overall sponsorship strategy for university athletics assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics, and a clear understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for sponsors
• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
• Research sports sponsorship industry and stay current with relevant market trends and conditions
• Understand and leverage Playfly business units to generate new business areas, leads, and categories
• Prospect, meet, and close new and renewal corporate sponsorships
• Other job-related duties as assigned

Requirements

• Bachelor’s degree required
• 3-5 years of direct sales experience in the sports multi-media environment required
• Experience with integrated and “conceptual” sales
• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
• Outstanding communication skills for interactions with clients, operational leaders, and other senior executives
• Demonstrated professional sales presentation skills

Physical Requirements

• Ability to lift up to 50 lbs.
• Ability to sit, stand, and walk-up stairs
• This role takes place in an office setting and is primarily sedentary
• Be available for game days, evening athletic events, and coaches shows
• Be available to travel for client presentations

About Playfly Sports

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S.