Sports Sales and Event Manager- Sports at WEC
Premium Event Acquisition
The Sports Sales and Event Manager identifies, prospects, and secures elite youth sports associations, competitive leagues, governing bodies, and event operators, maintaining end-to-end accountability from initial contract acquisition through to successful on-site event activation.
Pipeline Management
Maintains and manages a structured, data-driven sales pipeline from initial lead generation to contract finalization, ensuring accurate forecasting and tracking of group business.
Asset & Brand Protection
Qualifies prospective event operators to ensure their programming aligns with WEC’s premium brand standards, preserving the immaculate condition of the physical infrastructure and resort aesthetics.
Primary Sports Ownership & System Integration
Maintains absolute, end-to-end ownership of the sports client relationship. Generates primary facility interest and secures elite tournament bookings, while ensuring all downstream hospitality needs—such as athlete lodging, team room blocks, and event banqueting—are handled secondary to the sports asset by utilizing current, established internal workflows and hotel sales systems.
Brand Partner Integration & Event Activation
Serves as the division's primary point of contact for onboarding contracted event partners and overseeing on-site activation. Takes direct ownership of event execution, ensuring local program logistics, brand guidelines, and operational parameters are fully delivered to WEC’s luxury-tier standards during active tournament footprints.
Qualifications
Education: Bachelor’s degree in Sports Management, Business Administration, Marketing, or a related field preferred.
Experience: 3+ years of demonstrated success in sports tourism, tournament procurement, premium venue booking, convention sales, or high-end athletic event recruitment.
Industry Savvy (Preferred, Not Required): Proven experience navigating youth sports pipelines, contract negotiations, event execution, trade shows, and the structural relationship between sports events and hotel volume.
Core Competencies: Proven track record in outbound sports sales, tournament procurement, sports tourism, or convention sales with exceptional negotiation, presentation, and relationship-management skills focused on immersive storytelling selling that positions the property's complete, premium ecosystem rather than commodity field-rental.
Technical Proficiency: Highly proficient in modern CRM platforms for pipeline tracking, cloud file management, and enterprise project management tools. Foundational knowledge of Adobe Creative Suite (InDesign and Illustrator) is a plus.
Leadership Attributes: Self-motivated team player with a proactive, solution-oriented approach, exceptional negotiating skills, and an uncompromising attention to detail.
Schedule Flexibility: Ability to work a highly flexible schedule, including nights and weekends, to support active tournament execution and client hosting opportunities.
Compensation & Benefits
Base Salary plus Performance-Based Incentive Structure (calibrated for forward-looking 2027 market targets). Comprehensive corporate benefits package.
Status
All applicants will be required to successfully submit to a comprehensive background check prior to employment. Drug-Free Workplace / Equal Opportunity Employer.