SPORTS CRM SPECIALIST (BIRKIRKARA-MALTA)

About the role

We're looking for a passionate Sports CRM Specialist who understands the Dutch sports betting market and knows how to create engaging, data-driven customer experiences. You will be responsible for planning, executing, optimizing and analyzing CRM campaigns across the entire sportsbook customer lifecycle, while also supporting selected casino initiatives and high-value player campaigns. Working closely with the Sportsbook, CRM, Digital, VIP, Product and BI teams, you'll help deliver personalized experiences that increase engagement, retention and player value in a responsible and compliant way.

This role is ideal for someone who combines a genuine passion for Dutch sports with a strong analytical mindset and a love for testing, optimization and customer engagement.

Responsibilities

• Plan, build, execute and optimize Sports CRM campaigns across email, push notifications, SMS, in-app messaging and onsite communications.
• Manage the sportsbook promotional calendar around key sporting events including the Eredivisie, Champions League, Premier League, Formula 1, Tennis, Darts, UFC and more.
• Create engaging customer journeys throughout the player lifecycle, from onboarding and activation to retention, reactivation and loyalty.
• Support selected Casino CRM campaigns and cross-sell initiatives where relevant.
• Assist in the execution of campaigns for our High Value Player (HVP/VIP) segment, ensuring a personalized customer experience.
• Work closely with Trading, Marketing, BI, Product, VIP and Design teams to deliver impactful campaigns.
• Analyse campaign performance, customer behaviour and segmentation to continuously improve results.
• Develop A/B tests and make data-driven recommendations to improve conversion, engagement and retention.
• Build targeted audiences based on betting behaviour, customer value, interests and lifecycle stage.
• Monitor campaign performance against KPIs and provide weekly reporting with clear insights and recommendations.
• Stay up to date with competitors, industry trends and innovations within the Dutch sports betting market.
• Ensure all CRM activities comply with Dutch regulations and responsible gaming requirements.

Requirements

• Minimum 2 years of CRM experience, preferably within online sports betting, iGaming or another data-driven digital environment.
• Strong understanding of the Dutch sports landscape and sports betting customer behaviour.
• Passion for Dutch sports, major sporting events and sportsbook promotions.
• Experience working with CRM platforms such as Optimove, Iterable, Salesforce Marketing Cloud, Braze or similar.
• Strong analytical skills with experience interpreting campaign data and customer insights.
• Comfortable working with customer segmentation, A/B testing and lifecycle marketing.
• Experience across multiple CRM channels including Email, Push Notifications, SMS and In-App messaging.
• Highly organised with excellent attention to detail.
• Curious, proactive and always looking for ways to improve customer experience.
• Business fluent in Dutch and English. French is an advantage but not required.

Skills

• Experience with Excel and reporting tools such as Power BI is a strong advantage.
• Experience working with High Value/VIP players is considered a plus.

Benefits

• Opportunity to work on ambitious international projects within a solid and growing group.
• Collaborative and high-performing work environment.
• Leadership based on trust, autonomy, talent and shared values.
• Continuous learning and career development opportunities through training and internal mobility.
• Competitive salary and benefits package aligned with the local market.
• Hybrid working model, with the possibility to work remotely up to 50% of your working time.
• International and collaborative environment where people come first.