CRM Specialist/Coach

Position Overview

The CRM Specialist & Coach teaches CRM architecture, workflows, and automation for a portfolio of fractional revenue clients, and personally coaches client teams on how to use their CRM to run their business. This is a hands-on build role and a client-facing advisory role in the same person.

Key Responsibilities

• Design, build, and maintain CRM setups (pipelines, stages, fields, workflows, and automations) tailored to each client's sales process.
• Audit existing client CRMs to identify data hygiene issues, broken automations, and workflow gaps, then remediate them.
• Lead recurring client office hours and 1:1 sessions coaching client teams on CRM usage, adoption, and best practices.
• Document standard operating procedures and quick-reference guides clients can use.
• Stay current on major CRM platforms (e.g., HubSpot, GoHighLevel, Salesforce, Pipedrive) relevant to the client base.

Required Qualifications

• 3+ years hands-on CRM administration/implementation experience across at least one major platform.
• Demonstrated experience training or coaching non-technical users, not just building for technical ones.
• Strong grasp of sales pipeline logic, lead scoring, and marketing/sales handoff.
• Excellent written and verbal communication; comfortable leading a live client session.

Preferred Qualifications

• Experience across multiple CRM platforms.
• Background in an agency or consulting environment serving multiple clients concurrently.
• CRM platform certifications (HubSpot, GoHighLevel, etc.).