CRM Specialist

About the role

Join the Pacsun Community Co-created in Los Angeles, Pacsun exists at the intersection of fashion, music, art, and sport. We’re a lifestyle brand built with and for the next generation, bringing together the culture, creativity, and self-expression that define youth today.Our curated assortment features some of the most relevant brands and styles in the world, including adidas, Brandy Melville, Fear of God Essentials, alongside Pacsun’s own labels and exclusive collaborations.But Pacsun is more than what we sell. It’s the community we build.This is Pacsun. Built with culture. Powered by community.

Responsibilities

• Oversee development, execution and optimization of email, SMS and app marketing campaigns, including promotional, brand launch, editorial, and event-driven communications.
• Develop CRM cadence/calendar that meets financial goals while also communicating go-to-market strategy and brand storytelling.
• Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support campaign development and execution.
• Execute financial forecasting of performance by day and week.
• Determine the impact of promotions, products, segmentation and file size.
• Provide recommendations for action based on findings.
• Monitor SMS cost and projected ROI
• Manage segmentation strategies to power batch campaigns, triggered customer journeys and loyalty campaigns, plus map customer journeys across channels.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
• Manage reporting for campaigns and automations — track performance, flag trends, and deliver insights & recommendations to optimize the program.
• QA campaigns before send and manage suppression/opt-out lists to protect deliverability and compliance.
• Maintain an exceptional level of attention to detail in all aspects of CRM activities.
• Implement best practices for email + SMS marketing, including subject lines, copywriting, design, and call-to-actions.
• Stay up-to-date with industry trends, tools, and best practices in email, SMS and app marketing
• Assist with other marketing initiatives as needed to support the team’s overall goals.

Requirements

• A./B.S. Degree; degree in marketing preferred.
• 2-5 years’ experience in email, SMS and push notification or other analytical online marketing.

Skills

• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing (Loyalty Management a plus)
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail