Specialty & Wellness Marketing Manager

We are seeking a flexible, driven, and entrepreneurial-minded Marketing Manager to accelerate growth across specialty and wellness focus markets. This role will manage client-level and market-level marketing activation for a portfolio of clients, including contractual partnerships and independents.

Responsibilities

• Manage multiple campaigns across various channels, including email, paid digital/search, social, and direct mail, ensuring timelines and business goals are met.
• Develop calendars and manage campaigns to budgets, including administrative tasks such as entering projects into campaign management tools (Workfront) and data entry.
• Execute and traffic client marketing campaigns to support B2B2C initiatives, consumer application volume, and other objectives.
• Edit marketing materials to ensure grammatical accuracy and maintain strong attention to detail.
• Support marketing team in launching and growing strategic initiatives, including project timelines, roadmaps, PowerPoints, and execution of deliverables.
• Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive provider/location onboarding, consumer applications, approvals, and purchase volume growth.
• Execute targeted account-based/segment-based marketing for priority partner segments and locations.
• Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials.
• Build and optimize market acquisition and lifecycle communications, including email automation and journey mapping.
• Create and manage content to support acquisition and engagement objectives, such as case studies, webinars, one-pagers, playbooks, emails, and partner toolkits.
• Use analytics, testing, and segmentation to optimize performance and recommend improvements to targeting, messaging, channel mix, and offers/promotions.
• Track and communicate outcomes against KPIs, such as lead volume, conversion, applications, approvals, purchase volume, usage, and ROI.
• Influence and coordinate work across internal partners to deliver quality work on time.
• Perform other duties and/or special projects as assigned.

Qualifications

• Bachelor's Degree or, in lieu of a degree, a high school diploma/GED and 5+ years of relevant marketing experience.
• Minimum 4+ years of experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail, and/or in-location).
• Workfront experience is required and critical to the role.
• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
• Healthcare/wellness, specialty services, or financial products marketing experience is a plus.
• Experience with Salesforce CRM and Marketing Cloud or comparable platforms.
• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
• Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.
• Strong communicator and collaborator with the ability to influence without authority.

About the Company

PTR Global is a leading provider of information technology and workforce solutions. With over 5,000 professionals, PTR Global provides services across the U.S. and Canada.

Benefits

Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.