Marketing Specialist

About the role

Premise Health serves large organizations and their people with exceptional healthcare, aiming to improve experiences, health, and value while lowering healthcare costs. The mission is to help people get, stay, and be well. The Marketing and Communications team is seeking a high‑performing Marketing Specialist to drive organizational growth by developing and executing marketing strategies for key B2B audiences (employer, union/Taft‑Hartley, consultant/broker, tribal, health plan). The role is full‑time, hybrid, based in Brentwood, TN.

Responsibilities

• Develops and executes marketing strategies and programs that build awareness, engagement, and demand among assigned B2B audiences and support organizational growth.
• Develops deep audience and market expertise through research of customer needs, buying behaviors, competitive activity, industry trends, and market opportunities.
• Translates audience insights into marketing plans, campaigns, messaging, content, and materials that engage current and prospective clients and communicate Premise Health’s value.
• Plans and executes integrated marketing campaigns and initiatives, managing timelines, deliverables, stakeholders, and priorities across multiple workstreams.
• Creates and coordinates audience‑specific content and materials across print and digital channels, including sales collateral, web content, presentations, case studies, eBooks, social content, and other marketing assets.
• Collaborates cross‑functionally with sales, clinical, operations, growth and development, product marketing, digital, creative, communications, and other teams to execute audience marketing and go‑to‑market initiatives.
• Partners with sales and customer‑facing teams to gather market feedback, identify opportunities, and ensure marketing programs and materials support client engagement and business development.
• Leads stakeholder meetings and working sessions to communicate marketing plans, gather input, coordinate execution, and build alignment.
• Partners with Creative, Digital, and Communications to develop, activate, optimize, and amplify audience marketing programs while maintaining brand standards and consistency.
• Serves as a marketing subject matter expert for assigned audiences, providing audience insights, resources, recommendations, and guidance to internal teams.
• Monitors audience, industry, competitive, and channel trends to identify opportunities and inform marketing priorities.
• Measures and optimizes marketing performance, using campaign results, audience insights, and stakeholder feedback to improve effectiveness and inform future strategies.

Requirements

• Bachelor’s degree in marketing, business, communications, journalism, advertising, or related field
• 3+ years of relevant work experience; B2B marketing background preferred
• Strong understanding of marketing principles, including market segmentation, positioning, and messaging
• History working on or with sales, business development, or growth teams a plus
• Proficient in Microsoft Office suite, specifically PowerPoint and Word
• Excellent written and verbal communication skills
• Self‑starter with ability to work collaboratively with cross‑functional teams
• High attention to detail, organized, and strong project management skills
• Proficiency in digital marketing tools and analytics (HubSpot and/or Salesforce)
• Results‑driven with a focus on achieving KPIs and goals
• Crystal clear communication, both written and oral
• Working knowledge of Adobe Creative Suite is helpful but not required
• Ability to provide examples of prior professional work or writing samples

Benefits

• Medical, dental, vision, life and disability insurance
• 401(k) program with company match
• Paid holidays and vacation time
• Company‑sponsored wellness program
• Employee Assistance Program (EAP)
• Access to virtual primary care and virtual behavioral health at no cost for team members and their dependents
• Additional benefits can be viewed here: https://jobs.p