Specialty Beauty Regional Sales & Education Manager - Southwest

This position is based in Orange County or Los Angeles, California.

About the Role

This role combines in-store sales leadership, comprehensive product education, and strategic relationship building to drive growth and ensure consistent brand messaging for First Aid Beauty, Farmacy, and Tula within a designated geographic region of ULTA and Sephora stores.

Responsibilities

• Achieve and exceed in-store sales goals within an assigned region of ULTA and Sephora stores.
• Collaborate with the Sales Director to develop and execute strategies for annual sales growth.
• Drive sales through active side-by-side selling with in-store teams during store visits and events.
• Strategically schedule and manage freelance Beauty Advisors within the region to accelerate sales volume.
• Lead comprehensive product training for in-store staff and freelance Beauty Advisors on First Aid Beauty, Tula, and Farmacy products, including ongoing daily education, cluster trainings, and master classes.
• Educate store personnel with consistent brand messaging to ensure accurate representation.
• Provide ongoing cross-branded basket-building sales techniques to enhance retail team performance.
• Develop and nurture strong, positive relationships with store management, district managers, and key stakeholders within retail partners.
• Partner with the Sales Director to build and maintain these crucial in-store relationships.
• Ensure in-store visual merchandising standards are consistently met and executed in a timely manner.
• Host weekly in-store events in accordance with corporate guidelines to engage customers and drive sales.
• Work collaboratively with the Sales Director to craft a quarterly call calendar, considering key selling days, event opportunities, and retailer promotions.
• Manage an allocated Travel & Expense (T&E) budget responsibly.
• Schedule monthly freelance via Planday.
• Monitor stock levels and proactively report any issues to stores and brand managers.
• Submit weekly recap reports for the assigned territory, detailing activities and results.
• Submit quarterly strategy reports and align with the Sales Director.
• Adhere strictly to all corporate administrative policies and procedures.

Requirements

• Minimum of a high school diploma, GED, or equivalent education.
• 5-6 years of proven sales and multi-unit experience in the cosmetics industry.
• Previous experience specifically with skincare sales within Sephora and ULTA stores.
• Previous experience overseeing a large geographic region including stores in multiple states.
• Prior experience educating beauty advisors in a fast-paced and dynamic retail environment.
• Experience with event planning and execution within a retail setting.
• Previous experience building strong relationships with store management.

Skills

• Excellent verbal and non-verbal communication skills, with the ability to present information clearly and persuasively.
• In-depth knowledge of skincare ingredients and an awareness of product positioning.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Ability to multi-task effectively and adapt to changing business needs and priorities.
• Strong organizational skills with an acute attention to detail.

Work Environment & Travel

• Must be willing to work Tuesday – Saturday, with 1 office day weekly.
• Ability to meet in-store visit cadence objectives for each retail partner, scheduling travel as needed.
• Willingness and flexibility to travel up to 40% of the time.
• Must live within commuting distance of the largest volume metro within the region.

Pay

Starting salary range: $85,000.00 - $122,200.00 per year.